SaaS Video Marketing: How to Create Explainer Videos That Actually Work
The global SaaS market is projected to grow from $317.55 billion in 2026 to $1.23 trillion by 2032.
WOW...the SaaS market is growing, but yeah, so is the competition...
Even if you poured your heart and soul into an amazing SaaS product, you still need simple explainer videos to complete the package and wrap it up with a ribbon.
Caution: If you don’t have these videos, your target customer will switch to the next SaaS product that explains how it can solve their problem and bring value to their lives, which is NOT IDEAL for you!
With people’s ever-reducing attention spans, it’s increasingly hard to capture and HOLD people’s attention. And if you succeed in doing so, make the most of it with a powerful explainer video.
Don’t believe us?
73% of people want to watch a video to learn about a product. Can’t argue with that, can you?
Now the next question lies ahead: How do you create easy-to-understand explainer videos that solve all your customer doubts and ease the burden on your support team?
Well, let’s find out.
What Is a SaaS Explainer Video?
Explainer videos are a widely used asset by brands in their video marketing strategy. From startup to large scale enterprises, companies rely on explainer videos to attract new customers and address all their queries.
These videos are created to introduce new products, services, or features. Also, they can support established businesses in exploring new markets and reaching different target audiences.
Remember: Explainer videos aren’t about you, they’re about your customer.
As the saying goes “Don’t tell me how good you make it, tell me how good it makes me when I use it.”
You’ve got to use SaaS explainer videos to communicate the "what," "how," and "why" of your product or service (at this point, it’s basically a non-negotiable).
In just 90 seconds, a well-crafted explainer video can provide clarity and immediate understanding.
Now let’s explore more about this!
5 Steps To Make An Explainer Video For Your SaaS Product
Based on our (years of) experience in the video production industry, we know what works and what doesn’t, it’s actually pretty simple; the best SaaS explainer videos are the ones that address customer pain points and clearly show how the product solves them. It also transforms the challenge of learning new software into an exciting experience by visually demonstrating its benefits.
They illustrate the positive impact of resolving the problem and are designed to generate leads or support onboarding new customers, what’s not to like?!
Here’s how it’s done:
1. Perform your research
While it’s understood that an explainer video would talk more about your product, it’s essential to conduct your audience research, define business goals, and THEN define each video’s purpose.
Learning about your audience’s pain points, their desires, goals, hopes, etc., will help you create content in a way that’ll resonate with them the most, actively engage them, and move them to take action!
Not just that, it will help you set the style and tone of your explainer video.
Try answering these questions while conducting your research for creating content:
1. What key message or feeling should your audience take away?
2. Is the video meant to sell, educate, or inspire?
3. What action do you want viewers to take after watching?
2. Choose your explainer video type
There are multiple types of SaaS explainer videos that you can choose from. From animated explainer videos to live-action videos, you must be clear what you want to achieve and that’ll guide your decision!
If you have an abstract idea or intangible software or services, you can go full speed ahead with a 2D or 3D animation video.
But if you want more engagement on your video, choose live-action or talking-head explainer videos. It’s as simple as that!
3. Scripting
Once the base is set, it’s time to craft a perfect pitch for your explainer video. It’s equally as important as the visuals of the video, so you must handle your scripting with care!
Your video must:
1. Introduce your product/service as a solution/answer to it
2. Pinpoint a problem your audience is facing
3. Feature a call to action
4. Keep it fun with humor (if it fits your brand tone)
Keep this as a checklist while you’re writing a script for your explainer video!
4. Collect the missing blocks of your explainer video
You need different assets to complete your explainer video. Depending upon the type of explainer video you’re creating, you need screen recordings, product demonstrations, animated clips, images, stock footage, logos, and music.
Many video creation tools provide access to royalty-free media, so it’s worth a check what’s included with your software!!
You can streamline your video production by organising all your assets in a well-labeled folder that aligns with your workflow.
You can save a premade template that can help you save time and create a video in as little as 10 minutes. Yay!
5. Create your SaaS explainer video
It’s time to put your planning into execution by creating your SaaS explainer video. You can assign the task to your in-house video production team or handle it on your own using a professional tool.
You can also outsource the task to professionals (like Simply Thrilled perhaps) who can assist you at every front and handle all the hard work on your behalf. This will help lift the weight off your shoulders so you can focus on your core business operations and not worry about the quality of the work as it will be in safe hands!
They can also help you promote your SaaS explainer video that can help you connect with your audience and sprinkle the magic.
But with so many options in the industry, which video production agency to trust?
Simple Thrilled Can Help You With Your SaaS Explainer Video
We at Simply Thrilled are a multi-platinum award-winning video production agency based in the UK. Our services can serve a diverse clientele, from startups to global blue-chip brands in the SaaS industry.
Our video production is known for delivering professional and highly effective explainer videos. Our experienced team will ensure that your SaaS video simplifies the complex concepts for your viewers and delivers the impact.
Customer satisfaction is paramount at Simply Thrilled, so our team puts in the effort to fully understand your requirements from the very start. We’ll do the audience and business research before we even begin planning your SaaS explainer video content.
Once that’s done, we then start with the professional video production process to deliver your viewers the content they deserve. We’ll also handle the marketing aspect for SaaS brands to completely levitate any worries you have about promoting your explainer video.
So, what’s the hold up?
Get in touch with our team today and share your requirements to make the most of explainer videos and strengthen your SaaS business presence. You’ll be in safe hands!
