In-House Video or Video Agency: What Should Your Brand Choose?

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4X as many customers will watch a video of your product rather than read the information about it.
Let's be honest, we are all probably guilty of this too!

So, are you considering video marketing for your digital outreach? (If not, You should be)

But are you confused between choosing between a video production agency or in-house video creation?

Don't worry. You are not alone. It’s like an ancient debate!

Here are some facts that can help paint the picture of what other brands are doing to help you with your decision:

72% of companies use a combination of outsourced and in-house talent, and 21% outsource to professionals.

But the dust won’t settle for your brand until and unless you understand when to outsource and when to choose in-house video creation.

Let’s settle this debate once and for all!

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When To Create Videos From Your In-House Video Production Team?

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To begin with the in-house video production process, you need to put together a basic studio setup.

This requires essential equipment and a small team of 2-3 professionals, such as an editor, producer, and a skilled camera operator.

Even Deloitte built a 3-member in-house video team before starting producing videos internally.

Now let’s explore the situations where in-house video production may be the right choice for your business...

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If you want to scale video content

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If you want to scale your video production and achieve a strong ROI, building an in-house video team can be a great solution for you.

A smart approach is to hire an agency for high-profile projects like brand films and video ads, creating training videos for employees, HR, and internal content. (p.s. like us).

This strategy will save you money in the long term and help you scale video production. It also allows you to experiment with different video types and create room for trial and error.

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If you want to create simple, in-office videos

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While professional videos require specialised skills, you can easily create shorter, simpler videos in-house.

For instance, you can easily create social media shorts in-house. They have a quick turnaround and can be shot by your own team. It will take you less time and a minimal budget to produce.

As video content continues to thrive on social media, you can experiment with different types of videos, tailor content to specific platforms, and run multiple campaigns to see what resonates best with your audience—all without the expense of an agency—all you need is a smart phone and someone with a somewhat steady hand!

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If you want complete creative control

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Maintaining creative control over your video marketing approach can be highly fruitful for you.

If you have an in-house team, you can quickly bring all your creative ideas to life.

Even if you have a rad content idea while showering, you can ask your team to grab their video camera and other essential gear to shoot and materialise that idea into reality.

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When to Outsource Your Video Production Process?

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Deciding whether you should outsource video production or handle it in-house depends on several factors. From your budget to your goals, you need to consider everything carefully.

Here are the important factors that can help you make a decision.

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If you are new to creating videos

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If you are a startup that wants to create a compelling video for their brand to get the initial traction, you must outsource your video production process.

Why?

Because outsourcing allows you to use your budget wisely. Also, you can deliver professional-quality work from the start, helping to build trust with your target audience.

You likely don’t have the time, energy, or budget to establish a full in-house video production team.

By outsourcing, you can rely on professionals to handle everything—from pre-production to filming, post-production, and even marketing—ensuring your video makes a strong impact in the industry.

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If you want a high-quality ad campaign

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When it comes to video ads, results are everything.

There’s a lot on the line.

That’s why it’s critical to hire professionals who understand the intricacies of creating high-performing video ad campaigns that can deliver the ROI you need.

A professional video production agency can create multiple ad variations, run A/B tests, and ensure the best possible outcome.

Only 7% of companies produce videos entirely in-house, and this group includes big names like RedBull, Pepsi, and several other popular brands.

Even these brands sometimes outsource to professionals when projects are too complex for their internal teams.

The specialised expertise of a professional video production agency in areas like motion graphics, video editing, and deep insights into the latest video production trends is unmatched.

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Be secure with your video output

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With videos, the final product is the result of careful planning and creativity.

You need creative minds behind the scenes who can strategise and execute various video marketing campaigns.

It can be challenging for you to come up with new video ideas every now and then.

A professional video agency specialises in the entire video production process, working with a wide range of brands, niches, and budgets.

Their creative insights can help ensure your brand stays relevant in the digital space.

Also, you don’t need to rely on mediocre content or repetitive ideas.

If your business is going through these three situations, don’t hesitate to rope in a professional video production agency as your partner.

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Outsource Your Video Production Requirements To Simply Thrilled

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Building an in-house team can be a time-consuming process, involving months of hiring, a large payroll budget, and many other complexities.

With Simply Thrilled, you won’t have to worry about any of these challenges. You can use our decades of experience in the video production industry, all at cost-effective pricing.

We can handle all your video production needs, from planning to marketing and everything in between.

This will allow you the freedom to focus on your core operations while achieving the business results you desire with ease.

At Simply Thrilled, we have worked with a diverse range of clients, from startups to global brands. We aim to deliver videos that are visually stunning and also resonate with your audience.

Let’s connect and discuss your requirements.

Our door is always open!

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