The Smart Way to Create Product Videos for Your eCommerce Store

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Did you know that 89% of consumers say they watch a video before deciding to purchase from a brand? Obviously, this means that if you want to see your products FLY off the shelves, you simply must create high-quality product videos.

However, crafting a compelling product video is truly an art that requires more than just pointing a camera at your product. Without a clear strategy, your video might miss the mark—not ideal!

With years of experience helping brands produce high-quality product videos, we're here to guide you on how to create product videos for your eCommerce store.

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What Is a Product Video?

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Before we jump straight into action, it’s important to cover the basics.

A product video is a type of video that highlights a specific product. It can focus on its features, benefits, or how it works. There are several types of product videos, including:

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Types of Product Videos

• Testimonial
  Shares real customer experiences with your product or service.
• Explainer
  Introduces what a product is and how it solves customer pain points.
• How-to
  Demonstrates how a product works or how to use it.
• Introductory
  Launches or introduces a new product into the market.

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A product video shows your audience what your product is, how it helps them, and why they should buy it.

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6 Ways to Create a Product Video That Sells

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There are countless tips online that promise results, but we’ve filtered out what actually works.

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1. Understand Your Audience

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If you want to work magic with your product video, you need to speak directly to your audience. To do that, you must understand:

• What their priorities are
• What motivates them
• What they desire
• What language they use to describe their lives

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These insights form the foundation of effective product video production.

Tip: It’s not always obvious how to connect with your audience. Try different approaches or use A/B testing to see what resonates best.

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2. Write a Script

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Once the foundation is set, it’s time to write a compelling script based on your research.

A video script includes all dialogue and actions and helps guide your team while keeping the video aligned with its vision.

Script Checklist

• Will there be voice narration?
• What story do you want to tell?
• Who are the characters?
• How many characters are involved?
• What are the demographics of the characters?

Tip: Write out every word and read it aloud to ensure it sounds natural and conversational. Once done, plan the video shoot—the fun part!

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3. Focus on High-Quality Video Production

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Scriptwriting and planning fall under pre-production. Once that’s done, it’s time to shoot.

Hire professionals if needed to ensure premium video and audio quality. Avoid shooting on a smartphone or creating a mediocre setup. Your product video reflects your brand’s seriousness and credibility.

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4. Don’t Keep the Video Too Long

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With shrinking attention spans, grabbing attention quickly is critical.

Most product videos perform best between 15 seconds and 2 minutes, with 30–60 seconds being the sweet spot.

Insight:

• Feature-focused clips: ~15 seconds
• Detailed videos: up to 90 seconds

Start with a 60-second version and test variations. You can always repurpose longer videos into shorter clips.

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5. Editing Is Important

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Once the raw footage is ready, editing brings it all together.

Your video should be polished, visually pleasing, and aligned with your original vision. Review the final cut to ensure the message is clear.

• Pace determines how fast things happen
• Tone sets the mood

A fast pace builds excitement, while a slower pace feels calm and reassuring.

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6. Post Your Product Video

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A great video is useless if it doesn’t reach your audience.

Choose the right platforms—your product pages, social media, and other channels—to ensure omnichannel visibility.

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Use SEO Best Practices

Select keywords like:

• Product name
• Key features
• Branded terms

Use them in:

• Hashtags
• Tags
• Video titles
• Descriptions
• Captions

Once done, your product video is live and working for you.

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Simply Thrilled Can Help You With Your Product Video

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Creating product videos can feel overwhelming without a professional team—and that’s where we come in.

At Simply Thrilled, we specialise in creating impactful, conversion-driven product videos for eCommerce brands. From startups to global enterprises, we ensure your product is showcased in a way that captivates and converts.

Our process includes:

• In-depth audience research
• Strategic storytelling
• High-quality production
• End-to-end execution

We handle everything—from production to promotion—so you can focus on growing your business.

Ready to strengthen your eCommerce presence and watch those numbers soar?
Contact us today to create a product video that drives real results. You’ll thank yourself later

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