5 Steps That Can Help You Utilise Video Content For More SaaS Signups

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Traditional marketing videos often use emotional stories and focus on building a brand image. For SaaS, the approach is more targeted. You need to shift the focus towards functionality and value proposition as your product can’t be physically experienced. Here are the steps you must follow:

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1. Understand your audiences

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You must know who your is audience before you start with your video content creation. It’s important you know their demographics, pain points and other emotional factors.

It can help you understand what type of video content you can create to get more signups.

Ask yourself:

• Who is my ideal customer?
• What problems do they need solved?
• How can my SaaS product make their lives easier?

For example, if your audience is small business owners then you can create videos showcasing how your SaaS helps them save time or money. Or if you are targeting developers, you can focus on the technical benefits like integrations or APIs.

Top Tip: Formulate buyer personas to create content that’s consistent with who you are targeting for your SaaS marketing videos.

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2. Plan your content

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Once you know your audience, you’ll set up a base for your video content creation. Next step is to know your goals and plan out your content strategy.

As your target is to achieve more signups, you already have a defined goal which can help you align your content with the objective!

Whip out your whiteboard and plan out a pitch-perfect video marketing strategy that drives sign ups. Include the video ideas, timings, digital platforms, and multiple other factors. Then cover the benefits and features of your SaaS product in multiple video ideas. At the end of a long brainstorming session, you’ll have a detailed breakdown of your strategy. You’ve just got to put the time in!

Tip: Create content calendars to organise your topics, deadlines and keep track of your progress. It’ll help you remain on schedule and make sure your SaaS video marketing always hits the target.

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3. Start with video creation and publishing

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As the goal is to get more signups, it’s important you start with awareness building videos.

Up there at the top of the chart is explainer videos. You can create short, animated videos to introduce your brand and show how your SaaS product helps users. Highlight what it does, the problem it solves, and why it’s valuable.

Keep it brief, clear, and visually appealing. Focus on why your product matters to your audience. For example, a 60-second video showing how your SaaS automates tedious tasks, helping users save time and focus on growth. Sometimes, it is just that simple!

Another video content idea is customer testimonials. You can share real stories from happy customers who have successfully used your product. For example, a video featuring a small business owner explaining how your SaaS streamlined their operations.

Customer testimonials build trust and credibility by showing how your SaaS makes a difference in real-life situations. It creates social proof and encourages others to sign up.

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4. Choose your online platforms

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Once you have created content, it’s important that your content is suitable for different social platforms like Instagram, LinkedIn, YouTube, among others. There are multiple ways to push your content on these platforms.

From organic to paid ads, you can create a solid, thriving, digital ecosystem that can help you reach your potential customers.

Apart from social media video , your video content can also be published on website and email campaigns. Your video content should be solid enough to entice the viewer into taking a specific action.

Talking about action, don’t miss out on a crisp and clear call to action of your video.

CTAs tell your audience exactly what to do next. Whether it’s signing up for a free trial, downloading a resource, or subscribing to your newsletter, a clear and compelling CTA directs viewers toward taking the desired action.

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5. Analyse your performance

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The last steps to get more signups for your SaaS with video marketing is to analyse your performance and optimise the results.

Check how your audience is reacting to your video content on different platforms and according to the results make tweaks and changes. You can also try out A/B testing that can help you give a brief idea what works for your SaaS brand and what’s not working.

Using these tailored insights you can create a converting video marketing campaign that can give up multiple signups.

On a more serious note, handling these steps without professional support can be overwhelming. Now, that’s where we come in; You can trust Simply Thrilled with all of your video marketing needs!

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Simply Thrilled Can Handle Your Video Marketing

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At Simply Thrilled, we’re a multi-award-winning video production agency who have expertise in working with SaaS brands.

We specialise in helping tech companies with end-to-end video marketing, so you don’t have to juggle multiple agencies.

With years of experience, we know how to make your brand stand out and boost your digital presence.

Our team will dive deep into understanding your well-aware target audience and align the video marketing strategy according to your product.

Let us help you create impactful videos that will not only strengthen your brand but also drive the results you deserve. You can go through our testimonials and have a look at our previous work done in the SaaS industry to have a brief understanding of how serious we are with every project we take on.

Drop us a message today to share your requirements and take your video marketing to the next level!!

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