Ninety seconds.
That’s how long the marketing team at a Midlands software firm had to pitch their new platform at an industry expo. No slide deck, no white paper - just a screen, a crowd, and a video they hoped would do the talking. By the time the lights came back up, the crowd was clapping, the sales inbox was pinging, and their CEO was suddenly “that chap with the cracking video.” Corporate video production had just earned its keep.
If you’ve ever wondered why some brand stories cut through like a hot knife while others fizzle faster than a damp sparkler, video is usually the culprit. In this guide we’ll unpack what corporate video production really means, why it matters, and how you can use it to turn your next brief into something bolder than a bank advert during Bake‑Off.
You’ll get the full tour:
- clear definitions
- the warts‑and‑all production process
- the different types of corporate videos
- measurable benefits
- and a cheat‑sheet for choosing the right crew
Grab a brew, silence your inbox, and let’s roll.
What Is Corporate Video Production?
Corporate video production is the end‑to‑end craft of planning, shooting, and polishing video content in‑house or via an agency for a specific business goal. That goal might be brand awareness, employee onboarding, investor relations, or simply proving that your product or service isn’t yesterday’s news. Unlike TV commercials, corporate videos live everywhere: LinkedIn feeds, conference halls, intranets, email signatures, and yes, the occasional skyscraper LED screen.
Fact: Quick bit of nerd trivia: the term “corporate video” has been around since the 1970s, when Sony’s U‑matic tape decks slid into boardrooms. If you fancy the history, the wiki rabbithole starts here: https://en.wikipedia.org/wiki/Corporate_video
Why Bother?
Because audiences binge video the way toddlers demolish biscuits. HubSpot’s 2025 State of Marketing report found that 96 % of consumers have watched an explainer video to learn about a product. Cisco goes further, predicting that video will gobble up 82 % of all consumer internet traffic by the end of next year.
It’s Not One‑Size‑Fits‑All
A testimonial video has a different heartbeat to a training module. An employee onboarding video whispers, while a promotional video hollers from the rooftops. Corporate video production is the toolkit that lets you pick the right tone, length, and delivery channel for each message - and stop paying for content no‑one watches.
The Corporate Video Production Process
Pre‑production: Where Ideas Lift Off
- Initial concept & storyboarding
Everything starts with a question: “What do we want people to feel or do?” Good answers become scripts, bad answers become budget sinkholes. We storyboard, mood‑board, sometimes even Lego‑board until the story sings. - Planning & scheduling
Lock the dates, book the kit, bribe the office dog with treats so he behaves on set. A solid schedule protects you from last‑minute panic and extortionate lens‑hire fees.
Production: Lights, Camera, Kettle On
- Director - the storyteller‑in‑chief.
- Videographer - paints with light and pixels.
- Sound recordist - banishes the hum of the air‑con.
- Gaffer & grip - move mountains (and C‑stands).
- Producer - the plate‑spinner who keeps the day on time and on budget.
Modern rigs range from cinema‑grade cameras that shoot 8K RAW to nimble mirrorless bodies perfect for run‑and‑gun. Drones, sliders, gimbals - if it moves or stabilises, you’ll see it on a corporate set.
Post‑production: Where the Magic Gels
This is where footage becomes video content. Editors trim frames like surgeons, colourists give each shot its mojo, motion designers add graphics that make data dance, and the music supervisor hunts for a track that feels like caffeine in audio form.
Types of Corporate Videos
Knowing your flavour matters. From punchy product demos to heartfelt testimonials, from morale‑boosting onboarding films to big‑screen conference openers, each format serves a mission, budget, and audience mood. Below are the core styles every marketer should keep in their content arsenal - use this list to match story to screen and objective:
Internal Communication
- Employee training and onboarding
Bite‑sized modules beat 200‑page PDFs. Interactive overlays turn passive viewing into active learning. - Culture updates
Quarterly “state of the nation” films that look less like hostage footage, more like a chat in the pub.
External Communication
- Brand stories
The “why we exist” narrative. Think Patagonia’s mission films or Ben & Jerry’s social‑impact reels. - Product demos
Show, don’t tell. Nothing clarifies a feature set faster than seeing it in action. - Testimonial video
Let happy clients do the selling. Sceptical prospects trust peers more than polished pitch decks.
Event Coverage
Conferences, trade shows, even the office five‑a‑side. Capture the highlights today, convince people to attend tomorrow.
Benefits of Corporate Video Production
Brand Awareness
Search loves video. Social loves video. People love video. A well‑optimised film can boost dwell time, nudge SEO rankings, and anchor your brand in the viewer’s memory. According to Forbes, companies using video grow revenue 49 % faster than those that don’t.
Stakeholder Engagement
Investors, employees, partners - they’re all stakeholders, and they’re all busy. Video lands faster than a 12‑page PDF and, crucially, gets forwarded. The result? Your message travels further on less caffeine.
Measurable Impact
Platforms from Wistia to YouTube Studio let you track play rates, engagement graphs, and click‑throughs down to the frame. Tie that data to your CRM and you’ll know exactly which scene made the phone ring.
Read More: Dos & Donts in Corporate Video Production
How to Choose the Right Video Production Company
Portfolio & experience
Watch their work. Does it make you feel something? Does it look like anything you’d be proud to slap your logo on?
Technological capabilities
360° cameras? Virtual production? Or just a dusty DSLR? Toolkits reveal priorities.
Cost vs. quality
Cheap can be cheerful but rarely impactful. Weigh spend against potential ROI, not the day‑rate alone.
Chemistry
You’ll spend long hours bickering over frame rates and fonts. Pick partners you’d happily share a pint with.
(A small, shameless note: Simply Thrilled ticks all four boxes. We’ve notched up 50 million views, 1 million likes, and a nice clutch of TV broadcasts without ever resorting to bland.)
Summary & Expertise
So, what is corporate video production? It’s your brand’s Swiss Army knife: small enough to slip into any channel, sharp enough to slice through the noise. From shaping first impressions to supercharging internal culture, corporate videos earn their budget when they’re crafted with purpose, story, and a sprinkle of cinematic swagger.
Ready to turn your next brief into something binge‑worthy? Book a call with Simply Thrilled. We’ll bring the ideas, the crew, and the kettle. You bring the ambition. Let’s make work that looks good in the boardroom and even better in the share stats.
.jpg)
.jpg)
