When most people think of video production in a corporate setting they think or a flashy TV ad or a “bit too scripted” testimonial video. But video production can be such a powerful tool for many areas of a business, not just marketing it definitely shouldn’t be overlooked by any company.
First and foremost a well-put together quality video can speak volumes in any marketing campaign, there are loads of ways in which companies can utilise video to tell a brand’s story, make content easier to digest and ultimately drive sales.
1. Brand films
Brand and company profile videos are a great way to convey your business’ story to your customers and add value by sharing your businesses’ origins and beliefs to connect with the customer on a more personal level. Brand videos can be a great way to illustrate your businesses’ USP in an easy-to-digest way sometimes with humour and fun which can make your company more memorable.
2. Social media
Video is huge on social media, in 2018, nearly half of all people watched videos for at least an hour on either Facebook or YouTube every week, and these trends don’t seem to be slowing down. Content is shifting towards square and vertical video formats to suit social media sites like Instagram and Tiktok. It is also becoming even easier to create and produce content for these platforms, so it is incredibly important that businesses focus not only on adding video to their social media platforms but ensuring the production is of high quality so they can stand out from the fast-growing competition.
3. Customer experience/journey
Videos showing the great customer journey within your company can also have a wide impact on future customers, just like brand videos, these can create huge value for customers by reaching them on a more personal level where they can also imagine themselves as a potential customer of your business. Not only do great customer journey videos help customers, but they can also help set standards for staff to follow so your brand can ensure they give a consistent brand image all of the time.
It’s not just the corporate giants that need to focus on corporate social responsibility these days, it's essential for companies big and small to consider their impact on people and the planet. CSR videos can be a great way for business to convey their values and work towards CSR to customers and business partners and ensure that all of the good work being done within the organisation can be seen from the outside.
Other types of video production in a corporate setting usually tend to centre around human resources and the people within an organisation, whether that’s recruitment, internal communications or training.
Video production in recruitment is huge, companies will use video to attract applicants roles in competitive markets like graduate schemes. Video can also be a powerful tool in the recruitment process, many businesses utilise case study videos to give a fair and consistent experience to online and in-person candidate testing.
2. Internal communications
Video productions can also be used to help communications within your business. From giving consistent information to new hires on areas like the brands’ values or even safety information, to making important business-wide announcements videos can be a great way to reach and send a message to everyone in an organisation.
3. Training educational/instructional
Finally, video can be a powerful medium for training, like mentioned above, the consistency a well-built video or set of videos provide can ensure that employees are all given the same message and therefore portray a consistent brand image to your customers. Training videos can also save time and resources, by allowing employees to learn when it suits them, instead of planning time-consuming and often inconvenient training sessions or days.