Marketing Video Costs in 2025: What You Should Expect

Video marketing costs can range from relatively inexpensive to moderate or high, depending on the kind of video content you plan to create (i.e., format), the length of your video, and the level of involvement and expertise regarding your production company's effort/input, as well as the quality of the final product. 

In this post, we'll demystify the marketing video pricing landscape for you — from primary cost factors to typical prices and tips for getting the best value for your investment.

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How Much Does a Marketing Video Cost in 2025?
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So what will a video production cost in 2025? The response is: it depends—based on the project's size, complexity, and objectives.

Typically, a promotional video can cost anywhere from £1,000 to £ 25,000 – or more. A small business might invest £1,500–£5,000, while larger companies working with high-end branded films may spend around £10,000–£25,000+.

Here is a short rundown of the market video cost in 2025

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Bear in mind that these video services cost factors in many components, including scripting, filming, editing, and post-production.

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Key Factors That Influence Video Production Costs
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When figuring out how much will a marketing video cost, the following will influence your overall budget. Here are the key ones:

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1. Video Type and Purpose

A basic talking-head video for social media will cost much less than a filmic commercial. The price of video marketing varies widely depending on whether it’s for online ads, corporate communication, or brand storytelling.

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2. Length of the Video

Of course, longer videos take more filming, editing, and imagination – as indeed video production costs. A 30-second promo could cost less than a 3-minute explainer.

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3. Quality and Production Value

If you require drone footage, professional actors, or animation, expect higher video production costs. An entry-level production setup will always be more affordable than a full-on production with lighting, sound design, and color staining.

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4. Location and Travel

If you are shooting at multiple locations or need permits, the pricing for marketing videos may increase. Studio Production is usually less costly than outdoor or travel production.

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5. Crew and Equipment

Professional cameras, lighting, and an experienced crew indeed contribute to the cost of video marketing, but they also guarantee better results.

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How Video Length Impacts Your Budget
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The length of a video also plays a significant role in determining the cost of a marketing video. Typically, video production companies charge by complexity, not just by the minute. But the longer your video, the more resources it will hog.

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A shorter one might be best for ads and social media campaigns. A longer one for brand storytelling or internal training. When considering video production costs, think in terms of value—not just duration.

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What's Included in Video Production Pricing
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But if you're wondering "how much does a marketing video cost?, you should also be aware of what's generally involved in video production pricing.

• Pre-Production: Conception discussion, scripting, outline creation, prep, and schedule.
• Production: Shooting, directing, lighting/filming, and sound recording.
• Post-production: Editing, music editing, colour correction, graphics, and revisions.

Each of these steps is time-consuming and skill-demanding, which definitely adds to your video marketing expenses.

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Average Pricing for Different Types of Marketing Videos
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Different types of videos serve different business goals — and each has its own set of video production costs. Here's a breakdown of the average cost of a type of marketing video:

• Explainer Video Cost: £2,000 – £6,000

Best used for simplifying complex products/services.

• Product Videos: £2,500 – £7,000

You'll focus on demonstrating your product's features in use.

• Corporate Videos: Price from £3,000 to £10,000 or more.

Ideal for company overviews, culture, or testimonials.

• Social Media Advertisements: £1,000 – £3,000

Videos that are quick and interesting for platforms like Instagram or TikTok.

• Animated Videos: £4,000 – £15,000

Cost varies based on the style of animation and length.

• Event Coverage Videos: £2,000 – £5,000

Integrate live event recording, editing, and highlight production.

Such variation is why it's so critical that you don't shop by genre when determining the exact cost of a marketing video for your business.

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Hidden Costs You Should Watch Out For
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Do you have a budget for your pricing that factors in hidden costs in video production? Below are some additional costs we want to point out:

• Voiceover and Music Licensing: Professional voices and music can lead to additional costs.
• Location Fees: If using a filming space or studio, you might be charged by the hour.
• Revisions: A lot of studios give you a few rounds of revisions, and that is it.
• Talent Fees: If you use actors, models, or presenters, it will definitely bump up your total.
• Travel and Accommodation: Anywhere your video may be shot (i.e., if you need to film in multiple locations).

Knowing these will also keep you from being surprised by the final marketing video cost later.

Factors That Increase Video Production Costs
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And while some costs are known in advance, others can add up fast if you don't get a handle on them. Below are typical factors that contribute to the cost of video marketing:

• Shoot day/s with many shots or complex setups
• Professional-class cameras (e.g., RED, ARRI)
• Any complex editing effects or animation
• Crews with a high number of people or professional actors
• Shooting with a drone or aerial shots
• Set design and props

If you are worried about the cost of a business marketing video, ask your production house how it can best address these aspects at the beginning.

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What's Included in a Typical Video Production Quote
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When you ask for a quote, a reputable company will often itemize video production prices according to distinct stages:

• Creative Development: First brainstorming ideas, idea patterns, and storyboards.
• Production: Crew, gear, and shoot days.
• Post-Production: Editing, music, and graphics.
• Project Management: Scheduling and communication throughout the project.

Ask what is included —always, even if it's more of an arts-and-crafts project than a renovation. Having clear video pricing prevents confusion and keeps your project on track.

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How to Get the Best ROI from Your Marketing Video
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Not only do you want to know how much a marketing video costs, but also how to make it worth every cent. Here's how to make sure you get a strong ROI:

• Clearly Define Your Goal: Know what it is you want—buzz, leads, or sales.
• Keep It Short and Sweet: Nobody has time for a long video — shorter is better.
• Storytelling: Great stories engage emotionally, leading to stronger engagement.
• Multitask: Reuse your video for social media, websites, and ads.
• Use the pros: Professionals can put together top-notch videos quickly and cost-effectively.

If you play your videos right, video marketing is not an expense but an investment.

Final Thoughts
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So, what do marketing videos cost? The secret is in your objectives, vision, and desires. Whether you're creating a short and sweet social ad campaign or a full-blown brand film, the cost of video production varies based on numerous factors—from scripting through editing.

But the right production partner can make all the difference. Here at Simply Thrilled, a discovery-driven top UK video production company, we are all about creating remarkable, original film & video content that significantly promotes your business. 

Our crew is dedicated to providing marketing video pricing tailored to ROI. We ensure you are getting bang for your buck. Whether you need an explainer video, brand story, or cinematic commercial, Simply Thrilled offers professional video production that is easy, dynamic, and cost-effective.

By investing in video, you're investing in your brand's future. With the right planning and a reliable partner in your corner, like Simply Thrilled, you'll be prepared to learn not only how much a marketing video costs but also what will help it make an impact every second of the way.

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FAQs About Video Production Costs
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1. What is the average cost of a marketing video?

A typical cost for a 60-90 second video is between £1,000 and £10,000 — this will depend on the type of video you're creating (animation or filming), length, and quality.

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2. What is the factor that most impacts video production costs?

The largest factors are location, length, animation, and what post-production edits you will need.

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3. Is video marketing affordable for small businesses?

Yes, many agencies offer competitive marketing video pricing, and you can get off the ground with a budget of around £1,000-£2,000 for basic videos.

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4. Is there a monthly fee for video marketing?

No, unless you work with a company on continuing campaigns or content.

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5. How to save money on video production?

Dumb down your idea and shoot it in 1 or 2 days using internal-only, and pre-plan the shit out of everything before filming to eliminate unnecessary costs.

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