Are you finding it challenging to promote your healthcare services effectively? Do you want to showcase how your dedication helps people regain their health and well-being According to a 2022 survey by Charity RX, 1 in 5 Americans turn to TikTok for health advice before consulting a doctor, that is WILD! This makes it crystal clear: if you want to promote your healthcare services, video content is a must. However, executing impactful video marketing for the healthcare industry isn’t easy and can be challenging.

‍

Imagine this. You're scrolling through your feed, half-watching a video about a new health campaign. It starts with a tearful daughter talking about her mum's stroke recovery. You don't click away. In fact, you watch till the end. Maybe even share it. Why? Because it made you feel. And that's exactly what healthcare video marketing is meant to do. Welcome to the land where telly meets trust. Where stories save lives. And where a well-shot video can speak louder than a thousand leaflets. To stand out, you need a clear, actionable strategy. Let’s dive in.

‍

Influence of Video Marketing in the Healthcare Industry

The healthcare world isn’t known for razzle-dazzle. But when it comes to video? That’s where the magic happens.

According to Wikipedia, the global healthcare industry is valued at over $12 trillion. That’s a lot of people, stories, and science to communicate. Video helps simplify the complex and humanise the clinical.

NHS, private clinics, pharma giants, and charity campaigns have all turned to video to:

• Raise awareness for public health campaigns
• Train staff in emotionally intelligent care
• Showcase facilities and innovation
• Share patient stories that build empathy and trust

Video doesn’t just show. It connects.

‍

Tips for Creating Healthcare Videos

‍

1. Start With the Human

Every story worth watching starts with a person, not a product. Let the heart lead, not the script.

2. Keep It Short and Impactful

Your audience is busy. Make it snappy. 60-90 seconds is the sweet spot.

3. Speak Plainly

No jargon. No buzzwords. Just clear, human language that everyone understands.

4. Stir Emotion

A video without feeling is like a stethoscope with no heartbeat. Let it breathe.

5. Always Add a Call to Action

Whether it's to book, donate or learn more—make sure viewers know what to do next.

‍

‍

7 Proven Video Marketing Examples For Your Healthcare Business

‍

There are countless video marketing strategies that you can use for your healthcare service, and to simplify it for you, drawing from our expert experience in the video production industry and collaborating with multiple brands globally, we have curated the top proven strategies you must use. 

‍

1. Explainer videos

Explainer videos should be central to your video marketing approach. They can help you inform and educate patients about your services.

If your healthcare clinic or organisation wants to share insights on topical issues, explainer videos, whilst they are simple, they are a great option! 

Explainer or awareness videos do more than promote your clinic–they share valuable information, establish your expertise, and build trust with your audience. Sounds perfect, right?

‍

Mayo Clinic effectively uses this strategy to help audiences tackle the winter dry skin. They have professional doctors who explain treatments, which boosts their credibility in the industry. 

‍

2. How-to videos

How-to videos teach your audience something useful about healthcare—whether directly or indirectly, depending on your creative approach.

‍

‍

For instance, St. Elizabeth Healthcare created engaging video content by sharing healthy, nutritious recipes, thinking outside the box to connect with their audience.

‍

Demo videos are another great way to highlight the benefits of your healthcare products or services. Another example is how Salesforce showcased their physician-specific product, Health Cloud, through a compelling demo.

Another effective option is using a case study video format. In these videos, your real-world success stories can help convert prospects who are still on the edge of buying by showcasing how they used your products step by step to solve their health issues.

Whatever the format, videos make learning new things more engaging, memorable, and impactful for your audience. Choose your format wisely!

‍

3. Answer the questions

It’s normal to have random health questions pop in your mind. That’s why answering FAQs is an excellent way to connect with your patients and provide them value.

Live streaming on social media is perfect for doctors, where they can answer audience questions in real-time. 

You can also collect questions in advance and share answers on other platforms. FAQs like these tend to get great engagement.

‍

‍

For example, dermatologist Dr. Shereene Idriss is known for answering common skincare questions. 

Her IG Live Q&A sessions and YouTube videos are popular for their helpful, easy-to-understand advice. Her followers appreciate the interaction and expert insights.

‍

4. Testimonials of your patients

Patient testimonials are excellent user generated content that can help you strengthen your credibility in the healthcare industry.

People take their health seriously and want to connect with healthcare service providers who care for their patients and can solve their health problems. 

Patient testimonials are among the most powerful stories you can share, so don’t miss out! Hearing real experiences from others can reassure and guide future patients – whether they’re facing a minor procedure or something more significant and challenging.

These videos are ideal for sharing on social media, your website’s landing pages, or directly with potential patients.

Of course, ALWAYS get permission first and work with patients who are comfortable and happy to share their stories. 

Testimonials highlight your expertise and show what it’s like to receive care from your team, creating a win-win for both your clinic and your patients.

‍

‍

Here’s a great example of how Chester County Hospital shared the story of Paul Rollins, a heart attack survivor who faced a life-threatening emergency during the height of the COVID-19 pandemic.

The powerful story reassures potential patients and highlights Chester County Hospital’s dedication to providing exceptional care.

‍

5. Staff interviews

Give a behind-the-scenes look at your work environment and how your staff operates on a day-to-day basis. 

This approach promotes transparency with your patients and humanises your organisation’s digital presence.

These video interviews, either short or detailed, allow your staff and physicians to share their backgrounds, expertise, and their respective personal approaches to providing care. They builds trust with patients and strengthens relationships with professional colleagues, which are both key goals in healthcare. 

‍

‍

Here’s an example of how St. Luke’s Medical Center interviewed their Director of heart transplant service Andrew Civitello. 

‍

6. Facility tour

Healthcare facilities feel stressful and intimidating for many people. That’s why using video to demystify these spaces can make a huge difference.

A virtual tour video can show patients what to expect and can ease their anxiety and make your facility feel more welcoming. 

‍

‍

For instance, UCLA’s video tour of the Mattel Children’s Hospital transformed a space for sick kids into a much less intimidating and welcoming environment. It’s a simple yet powerful way to connect with your audience.

‍

7. Tutorial videos

If you offer a healthcare product, you can use promotional video tutorials which are an excellent way to guide your audience step-by-step.

Short and clear tutorials can help patients grasp the basics of using a telehealth platform.

By breaking down the process, you not only simplify the experience but also build their confidence in your services. These videos are perfect for promoting convenience and boosting patient engagement!!

Now that you’ve explored these strategies, it’s time to start creating engaging video content for your healthcare business, you won’t regret it!

‍

Conclusion - Lights, Camera,....

Video in healthcare isn’t a "nice to have" anymore. It’s a must. Because when it’s done right, it’s not just watched - it’s felt.

At Simply Thrilled, we don’t do boring. We do bold. We tell stories with soul. The kind that grab you by the heart and don’t let go.

Need a healthcare video for your business that doesn’t just inform, but moves? Book a call. Let’s make something unforgettable.

‍