Create Impactful Videos for International Markets That Actually Convert

‍

68% of businesses who were not using videos for their marketing were planning to build a solid strategy by 2026.

Were you one of them? No? Well, we can change that!

With shrinking attention spans, (as we know) videos have become one of the most effective tools for strengthening a brand’s digital presence, especially when expanding to international markets.

However, before you market your video, you need a well-planned and high-quality video production process. This is especially true for international audiences, where strategic planning really is essential.

Let’s dive in...

‍

How To Create a Video Production Strategy For International Markets?

‍

Creating a video production strategy for international markets requires detailed planning to establish a strong foothold. Follow the steps below and you’ll be rewarded with marketing success (yay!):

‍

Know what you want

‍

Start by defining clear goals for your video production before you begin creating anything at all. You’ve got to be 100%!

Ask yourself: What is the purpose of this video? What specific actions do you want your international audience to take after watching it?

Also, consider region-specific goals such as building brand awareness, driving sales, or engaging new audiences. This will help in the long run!

When your goals are clear, your creative vision aligns naturally with your objectives, laying a strong foundation for your video production strategy. It will all come together seamlessly!

‍

Know your international audience inside out

‍

To create impactful video content, you must target a specific audience for each video. If you don’t already have detailed buyer personas, start building them right now. If you do, make sure to update them regularly with the latest insights on video consumption habits (this will make it all much easier).

For example, platforms like TikTok, Instagram, and YouTube Shorts cater to different demographics. Short-form videos may resonate with younger audiences, while longer-form videos could be more effective on platforms like YouTube or LinkedIn for professional audiences.

For international markets, research about preferred platforms in each region – such as Douyin in China or Facebook in Latin America. Research, research, research!

‍

Plan your video production

‍

Video production may seem like a simplified version of filmmaking, but it still requires careful planning to avoid unnecessary delays and costs.

Develop a detailed timeline that outlines every stage of the process – from pre-production to final distribution.

Don’t forget to include milestones for scripting, filming, editing, and feedback rounds. (We’ll discuss that in a sec)

Tip: Add some buffer time for unexpected delays, as even simple projects like animated videos require collaboration among multiple team members. You need that wriggle room just in case!

Don’t go crazy with your video budget, be reasonable! Set a realistic budget based on your goals, resources, and the scale of the video.

Account for costs such as equipment, talent, editing software, localisation elements like subtitles, voiceovers, and culturally specific visuals.

‍

Video production and editing

‍

The production and editing phases are where your vision truly comes to life, so it should come as no surprise that this step is crucial for creating high-quality content that resonates with your international audience. Fear not! We’ve got a little checklist for you...

‍

Follow these tips for a smooth process:

‍

Storyboarding and Scripting: When targeting international markets, ensure your storyboard incorporates region-specific cultural and emotional tones. Collaborate with local experts, translators, or cultural consultants to create content that resonates deeply with diverse audiences and avoids cultural missteps.

‍

Filming: Focus on details like settings, attire, and props to ensure they align with the cultural norms of your international audience.

‍

Editing: Use editing software to create polished videos. Add subtitles or dubbing to make your content accessible to non-native speakers. Don’t forget culturally relevant graphics, symbols, or text to further localise the video.

‍

Quality Control: Before finalising the video, test it with focus groups or local stakeholders to gather feedback and make adjustments.

‍

Pro Tip: If you're targeting multiple markets, create modular video segments. This approach allows you to replace region-specific elements without redoing the entire video, saving time and resources. It will help A LOT!

‍

Market your video

‍

Even the finest video content holds little value if your target audience doesn’t see it, that’d be a MARE!

So, how can you ensure your video reaches them?

Choose the best distribution platforms – such as social media, websites, or email campaigns – that effectively convey your video’s message.

Also, YouTube SEO is becoming as important as website SEO. So, think about what people on that platform are searching for. You’ll also want to consider key factors like:

1. Communities
2. Budget
3. Promotion
4. Average view time
5. Size and sound limitations

Don’t be afraid to use advertising to maximise your video’s reach. Many platforms offer built-in tools for easy promotions, while others may require more strategic effort to gain visibility. Choose platforms based on your marketing resources and the time you can dedicate to promotional efforts. It’s all about what works best for you!

‍

Track the results

‍

Tracking and optimising your international video marketing results is key. Start by deciding which metrics to track.

Define your goals and identify metrics that reflect your video’s performance. Rather than solely relying on platform-provided stats, focus on KPIs like engagement, views, and conversions that align with your objectives.

This approach allows you to track successes across platforms and refine your strategy over time.

Pro Tip: Use A/B testing to identify the types of content that resonate most with your target audience.

‍

Simply Thrilled For International Video Production

‍

By following all these steps, you’ll be ready to connect with your international audience using a solid video marketing strategy. If the whole process still feels pretty overwhelming, you can leave it with us. You can let the professionals at Simply Thrilled handle it for you, we’ve got your back!

At Simply Thrilled, we specialise in managing international video production from start to finish.
Our team of experts is skilled in every phase of the process, from pre-production and filming to post-production.
We stay up-to-date with the latest skills, tools, and technology required to deliver outstanding results in the video production industry.

Let our experts take the stress out of professional video production so you can focus on growing your global presence.
Contact us today and let Simply Thrilled bring your vision to life.

‍

‍