Everything You Need to Know About Corporate Video Production

‍

Today, in the digital-first era, companies are increasingly turning to corporate video production to communicate their brand messages, train staff, and sell their services or products. From company communications to international campaigns, corporate video marketing has become a mode of business strategy.

This comprehensive corporate video production guide is designed to walk you through it all, from understanding the concept to the entire video production process. Whether you have a startup or an international company, this blog will help you create helpful videos that yield results.

‍

What is a Corporate Video?

‍

Corporate video refers to any business video content produced by a business organization for internal or external communication purposes. Unlike commercials, corporate videos are intended to educate, inform, or entertain target groups like employees, stakeholders, or customers.

The shape and the reason behind these videos will vary, but there is one thing that they have in common: to build a brand, build communications, and build audience engagement.

‍

What is Corporate Video Production?

‍

Business video production is the whole process of crafting a video solely for a business. It involves idea generation, scripting, capture, editing, and publishing. A professionally trained business video production staff works together with the client to ensure the message is clear and targeted to the audience.

Whereas consumer or entertainment videos need a naturalistic style to elicit personal interest, business productions need a reflective style that promotes business objectives. It needs careful planning, precise execution, and an interesting narrative.

‍

Who is a Corporate Videographer?

‍

A corporate videographer is the individual responsible for creating video material for corporate purposes. Their teams are skilled in technical and artistic video production techniques—from lighting and camera work to editing and post-production.

A corporate videographer is professionally sensitive to corporate voice, brand style, and structuring complex messages into entertaining visual content.

‍

Why Do You Require Corporate Videos?

‍

Nowadays, companies must seek new ways of communicating with the audience. Here are some reasons why you require corporate videos:

1. Effective Communication: Videos simplify complex messages and improve internal communication.
2. Effective Branding: Corporate videos create your brand identity through images, sound, and narrative.
3. Effective Engagement: The video content is more engaging than text and grabs the attention of the audience.
4. Improved ROI: Professionally produced corporate videos create quantifiable returns, especially in marketing and training.
5. Professional Presentation: A corporate video introducing a company most professionally communicates a company's professionalism and commitment to quality.

Different Kinds of Corporate Video 

‍

Several types of corporate videos exist, each being designed to carry out a specific purpose:

1. Company Profile Videos: Corporate videos invite your brand to the globe and display your company's mission, values, leadership, and team culture. It creates credibility and trust between potential clients and partners.
2. Product Demonstration Videos: Most effective to describe how your product works in everyday applications. Customers become better informed of features, advantages, and use through these videos, resulting in higher confidence in their purchase.
3. Training Videos: Best for new employee onboarding, safety procedures, and training current employees. They provide a uniform training experience across departments.
4. Testimonial Videos: These are more genuine as they carry the endorsement of happy customers or workers. They build up trust and direct prospective purchasers or employment candidates.
5. Internal Communication Videos: These are effective in conveying important HR information, policy changes, or executive messages. They provide for uniform and clear communication to all staff members.
6. Event Videos: Event highlights of corporate events, conferences, trade shows, or award ceremonies are capture and share by event videos. These videos advertise your brand and honor milestones.
7. Corporate Social Responsibility (CSR) Videos: These videos promote your company's social causes and corporate social responsibility initiatives. These videos showcase your brand values outside the business.

‍

Corporate Video Production Process

‍

Production of corporate video involves the entire process of producing a video from concept through distribution. The process typically follows numerous essential steps:

1. Pre-production: In this phase the purpose and objective of the project, the target audience, and key messages are determined. A script is made, and preparation such as location scouting and scheduling is carried out.
2. Production (Filming): It is the actual video recording process. The team will set up lighting, videotape, and audio will be rolled, and actors will be directed according to the script.
3. Post-production: Raw footage is edited after shooting. The addition of music, sound effects, graphics, and branding elements creates a final fine product.
4. Delivery: The video will be cut and delivered to its destination outlets once it's approved on a website or social media site.

‍

How to Plan Your Corporate Video

‍

Excellent corporate video production depends on sound planning. By the time you can even think about lights and cameras, you need to have an objective and a strategy in sight.When you can organizing your corporate video, you can ask some key question to yourself. These are:

1. What is the primary purpose of this video? (e.g., create brand recognition, generate leads, inform customers, increase employee morale)
2. Who are your target markets? (If you have their demographics, interests, and pain points, it will allow you to message appropriately.) This is highly critical to effective corporate video marketing.
3. Call to action? (What do you want the audience to do after they have viewed the video?) This should be motivated by your company video production requirements
4. How much is it going to cost? (This should define the boundaries of complexity and scope for your video)
5. Your timing? (Make realistic timeframes for each step that contributes to the end product)
6. Where will the video be shown? (Your understanding of distribution channels will influence the duration and form of the video.) This is a critical thing to bear in mind in your corporate video production strategy.
7. What is your firm's brand character, and how might it be expressed in the course of the video? (Tone and visual coherence are significant.)

After you get a clear idea about these parameters, then you can proceed with developing your concept and script. Proper planning will not only ensure that your video serves its intended purpose but also simplify the process of getting your video produced and within budget.

‍

What is the Cost of Producing a Corporate Video?

‍

The price is primarily based on the production level of the corporate video. The following affects the cost and budget:

1. Video Length: More shooting and editing time for longer videos.
2. Complexity: More expensive with animation, graphics, and special effects.
3. Crew & Equipment: Hiring professional videographers, sound engineers, and editors.
4. Location: Recording in a studio is less expensive than recording at several outdoor locations.
5. Post-Production: Editing, voice overing, sound effecting, and re-drafting.

A corporate video will cost anywhere from $2,000 to $20,000 based on the production level and duration. Investing in professional production results in increased ROI and credibility for your company.

‍

Methods of Corporate Video Delivery

‍

After your video is "in the can," or completed, how you deliver it is equally critical:

1. Website Landing Pages: You can place videos on your landing pages, which has a very big effect on your conversion rates. They grab people's attention right away, clearly convey your offer, and keep users on your site longer, and therefore more likely to take your desired action.
2. Social Media Sites: Videos are best placed on social media websites like Instagram, Facebook, and LinkedIn. Videos are interactive, shareable, and very good at increasing your reach and exposure, resulting in more potential clients.
3. Email Campaigns: Adding personalized video messages to your email can really enhance open and click-through rates. Videos have a better ability to engage and emotionally connect with your intended audience on a more profound level.
4. YouTube/Vimeo: Both of these websites are perfect for long-term branding awareness. Videos on these sites boost SEO, traffic, and search engine presence so that new customers can find you.
5. Internal Platforms: Internal company videos can also be utilized, e.g., staff training, induction, and company news.

A delicate video production process always includes a tailor-made distribution plan so that your message finds the required audience.

‍

Corporate Video Production: Expert Tips

‍

Here are master tips to take your corporate video marketing to the next level:

1. Storytelling Focus: Professionally crafted videos need to resonate with your audience emotionally. A good story proves helpful while reminding someone of the message, and simultaneously, it boosts your confidence with your audience.
2. Add Captions and Subtitles: Captions facilitate ease for all users, even deaf people, and your message is heard even if your videos are viewed silently.
3. Hook Early: The starting five seconds is important in a video, so you can begin with an image or message that captures viewers' attention and leaves them eager to see more.
4. Update Frequently: Video content must be fresh and timely. Every time, review existing videos and update or replace outdated material to engage viewers.

You can be authentic in tone, cutting in vision, and substantial with content for optimum impact.

‍

‍

Corporate Video Facts

‍

As a means of impressing upon the significance of corporate video creation, read on for some convincing facts:

1. Landing page videos have the potential to boost conversion rates as much as 80% because they immediately capture attention and communicate your message, which causes users to take action.
2. Viewers can recall 95% of a video message, but only 10% of written messages, which indicates that video media is much more effective at conveying essential information and establishing brand recognition.
3. Businesses employing video marketing enjoy revenue growth 49% greater than non-users. Video can be utilized to establish trust more effectively, demonstrate products, and turn leads.
4. Employee training videos reduce onboarding by 40% through standardized, interactive, and consistent training content that optimizes productivity and learning retention.

‍

Conclusion

‍

Business video production and making is an incredibly priceless resource for the modern business. To show marketing campaigns, or to create better internal communication, well-produced corporate videos offer many advantages.

Knowing how to make the production process work for you, knowing what your goals are, and working with the proper experts will make your corporate communications engaging and interesting.

Whether you're seeking to present your business, launch a product, or train your staff, this corporate video production guide is your starting point to creating content that generates quantifiable returns.

If what you need is a production company that fuses creativity and professionalism, Simply Thrilled is your ideal business partner with its daring storytelling, innovative ideas, high-polished execution, and presenting unforgettable visual content based on your brand's requirements. 

From the pre-production phase to the last delivery, the whole process of corporate video making is taken care of by them with efficiency and panache.

‍

FAQs:

‍

Q1. How long does it take to produce a corporate video?

A1. The time taken to produce a corporate video depend on the size and complexity of the video. A basic video would take 2-3 weeks, and a full-fledged production would take 6-8 weeks, from pre-production to shoot, edit, and revisions.

‍

Q2. What constitutes a good corporate video?

A2. A professionally produced corporate video possesses good content, professional production, compelling visuals, an engaging story, and embodies the brand values. It also considers the audience and the platform to which it is being viewed.

‍

Q3. Can small businesses take advantage of professional business video production?

A3. Yes, small businesses also have use for corporate videos. Nearly all production firms make scalable packages available, and return on investment generally outweighs initial cost by increasing engagement, trust, and conversion rates.

‍