Choosing the Perfect Background Music for Your Video Content

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Are you planning to shoot your next marketing video?

That’s great.

In fact, 78% of marketing professionals say that videos have helped them increase sales.

But if you want to truly elevate your content, you must consider adding background music to your video.

Why?

Because 81% of marketers report that music enhances video engagement.

Who wouldn’t want that for their professionally crafted brand content, right?

So, let’s dive into how to choose the right music for your business, as it can make or break your content.

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Tips to Help You Choose the Right Music for Your Video

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Before you step into choosing the right music video, it’s important to understand that choosing the right music that can resonate with your video is an art.

You need to have a creative knack for picking from the millions of music options available on the internet library.

From royalty-free to paid licenses, there are multiple options available while selecting the right sound for your brand video.

Here, we’ll share our experience with you in helping brands make the right choice, improving the overall impact of the video with the perfect background sound. Have a look:

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Know what you want from your music
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Every piece of music in a video has a different purpose to serve.

You must be aware of what type of music will suit your video.

Do you want a subtle, almost unnoticed lift in tone, or do you want to inject energy into your content? So maybe heavy metal isn’t the best choice here, agreed?

Or perhaps you want to match what’s happening on screen and set the mood for your viewers?

Want more clarity?

Let’s understand using some examples: if you have a product demo or explainer video, you can use subtle music to maintain attention. But with live-action or a storyline, you can use music to explain the plot.

Many brands video production company use dramatic music to evoke emotions when it comes to advertisements or promo videos.

Ultimately, you have to decide which type of music you want in your video based on the content, ensuring that you strike a balance between retaining the attention of your audience and delivering your message.

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Use music in intros and outros

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You can use a three to five-second music clip in your video cues that can signal the start or end of a video.

If you want to add more flair to it, you can combine it with visuals or text. In longer videos, these cues can also highlight the transition between sections or chapters.

These cues are effective in helping viewers stay focused and engaged. They also create a smooth conclusion, which gives your viewers a sense of completion.

Also, they serve as a powerful branding tool.

How? You can add your logo or series name, making your content instantly recognisable.

Insight: If you’re short on time, an audio-only cue will work just as well. You can simply adjust the music volume to indicate the beginning or end of the video.

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Use music based on your budget

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If you are lucky, you might find the right music royalty-free.

However, that’s not always the case. The quality you’re looking for often comes at a price.

So, you must know how much you are willing to spend on high-quality music for your video content that can cover the license fee and help you escape all the legal troubles.

If you have a small budget, you can use music with a Creative Commons license. There are multiple websites that you can choose from.

If you have a medium budget, you can pay £10 to £100 for a royalty-free track from a selected music library. These tracks are usually better quality and more suited to your needs.

If you have a large budget, you can spend £300 to £1,000 for custom music. It will be great if you want a unique song that represents your brand, like the music in commercials.

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Hire a music composer

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If you want truly unique music, hire a professional composer. There are many composers that can help you achieve precisely what you’re looking for.

A music composer can help you create the right music if you don’t find the right music online or when there are lots of mood changes in your video.

To find a composer, you can search for "corporate video composer" online or browse the "Artist" section in most music libraries. Many artists also work with agencies that offer custom audio services.

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Understand the role of tone and frequency

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If you have a voiceover in your video,then you shouldn’t use music with the same notes and tones as the human voice.

Avoid music that involves a guitar, violin, cello, viola, and parts of piano and keyboard instruments.

Your viewers won’t be able to hear the message if you add such music. Instead, you can choose tracks with simple melodies and repetitive chord progressions.

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Use famous music

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It’s the safest option to use music that’s culturally recognizable. But keep a check with the license part.

You have two choices. Either you find a similar track that imitates the famous one or use older music that's in the public domain but gives the same vibe.

Using these tips, you can transform your video impact and unlock its true potential.

But if you want to escape the hassle, you can trust professionals from Simply Thrilled; we can sort it all out for you!

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Streamline Your Video’s Background Music Process

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We, at Simply Thrilled, have expertise in selecting the right music for your high-quality brand video.

We’ll analyse the essence of your video content—if creating video content is a hard task for you, we’ll handle that aspect too.

Our talented team, with its broad musical tastes, understands what the modern-day consumers want to see in a brand video. They’ll coordinate with the sound experts in our team, who will handle the selection process and the licensing of the music; you can leave it to us!

Once the video is ready, our marketing team will help you promote the finished product.

So, get in touch with our team to know more and amplify the impact your video can have on your viewers.

Rock on!

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