Video Marketing Tips For Small Businesses in the UK
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Building a business isn’t easy (we know). It takes a whole lot of passion and countless hours of hard work to turn an idea into reality.

Still, it’s not enough...

With 1,000 businesses per 10,000 adults in the UK, the competition is rising everyday, this might feel threatening if you don’t have all of your ducks in a row!

So, how do you stand out and connect with your target audience? What’s the secret?!

Spoiler alert: It’s Professional Video Marketing.

You may be running out of steam after trying multiple marketing strategies but fear not! There’s SO much potential with video marketing, once you use it for your small business, you’ll open new doors, bringing you closer to achieving your business goals. Yippee!

How? Well, let’s find out.
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Why Does Your Small Business Require Video Marketing?
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Where does your target audience spend most of their time?

On digital screens (this should come as no surprise).

They could be scrolling through social media, reading news, or watching videos online. So, if you want to connect with them and get their attention, videos are your best shot!

Your potential customers are MUCH more likely to watch and engage with video content, whereas with text, they tend to skim over it... not ideal!

But you can’t create just ANY old video and post it on your official business social media handle, that’s not how it’s done!

You have to be professional and closely follow the set of rules that you’ve established for your brand when it comes to creating a gripping videos for your (thriving) digital ecosystem. It’s kind of a non-negotiable!

That’s where a well knitted video marketing strategy is essential for your business to really grab those eyeballs!!

With our YEARS of experience in helping brands master their video marketing game, we’ve got some wisdom to share with you; here are some result-oriented tips to help you reach your desired business numbers. You’ll be RAKING IT IN!
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Video Marketing Tips For Small Businesses
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You can scroll endlessly on the internet and find multiple tips but not all are tailored for businesses of your scale and niche. Here are the top tailored tips that can be helpful for you:
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Your brand video should tell a story
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It’s important that brand videos tell a story to the viewer. People relate to stories quickly and it can help you build a long-lasting bond with your brand and the customer, a win-win!

A story helps customers connect with your brand and feel good about it. It’s relatable and human!

For example, you can share how your brand started. You can talk about, or even better, show some clips of the struggling phase and then how everything worked out. Whatever part of your brand’s story you choose to share, it can help you engage your customers in a real and personal way. What’s not to love?
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Behind-the-scenes videos
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Human beings are curious creatures. We love knowing what’s happening behind the scenes. We’re a little nosey and we can’t help it!!

In your videos, you can give your audience a sneak-peek into how your business operates, how do your employees handle their work, etc.

It can help your brand feel more real and relatable to the audience. For example, if you run a food or beverage brand, you can take your customers on a journey and show how your farmers grow ingredients.

You can also take it a notch higher and show your unique sourcing methods, or your efforts toward fair trade and sustainability.

Anything like this works, we’re curious beings by nature so make sure your videos satisfy that CRAVING.
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Real testimonial videos works
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You can showcase your credibility and authenticity as a brand in the most effective way when you record your existing customers testimonials.

They can do wonders for your brand’s marketing and conversions. A positive video testimonial can help the potential prospect see the value of your product or service through real experiences. Think about the success of paid influencer ADS!!

Top Tip: Hire professionals to cover your testimonials in a professional manner, this can exponentially improve the impact it can have on your potential prospects!
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Answer FAQs using videos
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Once you run a business, you can dive deep and fully understand different issues and pain points of your target audience. You can address them ALL by posting tailored video content on your website or social media channels, perfectly simple isn’t it?

It can pass on the knowledge to your audience and address their doubts in the most interesting (and effective) manner.

People can rely on your brand because you care for their queries and make them feel important.

Using relatable talent or creating fun stop-motion or animated videos can make FAQ videos more engaging. This helps keep customers interested in your brand, yay.
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Share upcoming deals and discounts using videos
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Video marketing is a GREAT way for your business to create urgency and highlight sales or deals.

These videos feel more personal than a rogue social media post because they help showcase your brand’s voice while guiding customers through your offers.

You can also associate with target influencers who can help you increase the reach of your offer and allure more potential customers.
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How-to videos are important
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If using your product requires following steps or is a bit technical, then you really can’t skip how-to videos in your marketing strategy!

It can show customers exactly how to use it and picture themselves doing so.

Try to make them entertaining and relatable which can help you effectively pass the knowledge and create a real desire for your product.

These videos can also ease any worries viewers might have and prove your product is easy and valuable to use in their daily lives. Ideal!

Tip: Partner with an industry expert who can help you perform the task in your how-to videos. Also create an atmosphere that most of your target audience can relate to.

Implement these tips in your video marketing strategy, watch your business numbers soar and reap the rewards.

Now, handling all the technicalities of a video marketing campaign can be pretty overwhelming. That’s where you can leave it with the pros and trust Simply Thrilled.
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Video Marketing With Simply Thrilled
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Video marketing is a powerful asset that can help your small business stand out and really boost sales.

With Simply Thrilled, you can count on expert support to create high-quality videos that effectively communicate your brand’s message and will deliver you the results you have been dreaming of!

Our team has years of experience in the industry and (not to brag but we) have helped multiple leading brands globally. We understand what it takes to strengthen a brand’s digital presence using the potential of video content.

From idea creation to video production, our team can provide you end-to-end video marketing solutions so that you can focus on your core business.

We specialise in creating engaging video content across various formats like brand films, promotional videos, and documentaries.

Get in touch with our team and share your requirements to make the most of videos and strengthen your small business presence. We’ve got your back!
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