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Inspire, Engage, and Fundraise: 30+ Charity Video Content Ideas
Looking for fresh ways to showcase your charity work to a wider audience? Want to boost your digital engagement and attract passionate supporters to your cause?
Well, search no further! With the rise of video content, reaching the masses has never been easier. However, the increasing popularity of video content has also led to an overload of repetitive ideas.
To truly stand out and amplify your message, your video content needs to be creative, unique, and impactful. Let’s dive into 30+ video content ideas to make your charity’s message resonate and leave a lasting impression.
"If pictures are worth a thousand words, videos are worth million" - Dr. James McQuivey
Why Charity Videos are Essential for Fundraising Success
Impact of Visual Storytelling on Donation Rates - Video connects. Fast. Emotionally. Effectively. Studies show that donors are significantly more likely to give after watching a compelling video than after reading text alone. Visual storytelling transforms abstract impact into tangible human stories, making the mission feel urgent and personal.
Case Studies of Successful Charity Videos - Want proof? Scroll down. We’ve included five knockout examples of charity films that sparked action, stirred hearts, and raised serious funds. From elephants to Olympic legends, they show the power of getting it right. But, before here are some video content ideas for non-profit charities.
30 Simple Video Content Ideas for Your Charity
1. Did You Know?
Sharing surprising facts about your cause can immediately grab your audience’s attention. Create short, engaging videos with “Did you know?” hooks to educate and inspire action.
2. Share Your Mission
Your audience may know what you do, but do they truly understand your mission and why it matters?
Create a video that tells your story: who you are, what you stand for, and the transformative impact you aim to make.
3. Interview Your Leader
Hearing directly from your leader helps your audience connect emotionally, inspire trust, encourage deeper involvement, making your charity’s goals more tangible and inspiring.
4. Shine a Light on the Numbers
Statistics create a powerful sense of positive impact and emotional connection.
For example: Did you know that 70% of the people in need have access to support because of you?
Use compelling statistics combined with engaging visuals to demonstrate how your audience’s support leads to real, measurable change.
5. A Personal Ask for Donations
Create heartfelt videos asking your audience for donations. Let your target audience see how their contributions directly impact the lives of those in need.
6. Celebrate Your Success Stories
Everyone loves a good story. So, share the journey of someone your charity has helped.
You can highlight their challenges, how your organisation supported them, and where they are today. These stories provide powerful proof of your charity’s importance.
7. Promote Your Events
Whether it’s a gala, virtual fundraiser, or a community gathering, a promotional video can generate excitement and boost participation.
Show viewers how they can get involved and highlight why their participation matters.
8. Feature Your Amazing Volunteers
Volunteers are the backbone of your organisation – why not give them a spotlight they deserve?
Create a quick video featuring their stories and their reasons for supporting your cause. Their passion can inspire others to get involved.
9. Show the Impact of Donations
Supporters want to see the tangible impact of their contributions. Create a video showcasing exactly how recent donations have been used to create change.
10. Partner with Influencers
Collaborate with influencers who align with your values and have them create a video about your charity. Their audience is likely to share an interest in your cause, expanding your reach.
11. Visualise Data with Infographics
Transform complex data into visually engaging video infographics. Use charts, animations, and graphics to simplify statistics and make your message clear and compelling.
12. Promote Your Blog or Newsletter
Have a blog post or newsletter you’re proud of? Share a video teaser highlighting its key points and invite your audience to explore further. This is a great way to drive traffic while keeping your content engaging.
13. Encourage Newsletter Sign-Ups
Encourage viewers to subscribe to your newsletter by highlighting the benefits – exclusive updates, inspiring stories, and behind-the-scenes insights into your work.
14. Share Important Research
If new research aligns with your mission, share it through an engaging video. Simplify the findings for your audience and explain how it highlights the significance of your work.
15. Show Off Your Team
Your hardworking team deserves recognition, and your audience would love to meet them. Create a video introducing your staff, and showcasing their unique personalities.
16. Share Inspirational Quotes
You can share a quick video featuring an inspirational quote that aligns with your mission to motivate and inspire your audience.
17. Celebrate Holidays
There’s always a holiday that you can tie to your cause. You can use it as an opportunity to create meaningful content that resonates with your audience.
18. Keep it Fun
You can share a funny behind-the-scenes moment or a lighthearted cartoon related to your mission. It’s a fantastic way to show the human side of your organisation.
19. Offer Tips
People love helpful advice, so share tips that relate to your cause.
20. Recommend Reads
Your audience is curious. Why not share a list of books, articles, or resources related to your cause? You can create a video summarising their key takeaways to spark interest.
21. Thank Your Donors
Create a thank-you video letting your donors know how much you appreciate their support.
22. Bust Myths
There are probably a lot of misconceptions around and about your cause. You can create videos that bust those myths and provide accurate, eye-opening information instead.
23. Share Throwback Moments
Your charity has a history worth celebrating. You can post throwback videos highlighting key moments from your journey. It’s a great way to reflect on how far you’ve come.
24. Post Seasonal Content
Whether it’s a festive holiday or the start of a new season, use the opportunity to create timely content that resonates with your audience.
25. Talk About Trending News
Is there a news story that relates to your work? You can create a video sharing your perspective and explain how it connects to your mission.
26. Introduce New Team Members
Got a new hire? Let your audience meet them through a short introduction video by sharing their background, role, and excitement for joining your team.
27. Ask Your Audience
You can engage your audience with a poll or question. For example, ask what issues they think should be prioritised. Then share the results in a follow-up video.
28. Tell Your Story
Create a timeline video or documentary that shows your journey, milestones, and future aspirations to attract audiences to your cause.
29. Go Live
Live videos are a fantastic way to engage your audience in real-time. You can see live streams to share big announcements, host Q&A sessions, or give updates from the field.
30. Show Behind-the-Scenes
Show them how your team prepares for events, handles logistics, or works directly with the people you help. It’s a personal and relatable way to build trust.
If turning these ideas into reality feels a little overwhelming, worry not! You can leave it to the professionals like Simply Thrilled help you with every aspect of charity video production.
Some Charity Video Examples
1. World Wildlife Fund - Save Elephants
With haunting visuals and minimal dialogue, this video hits hard. It shows the beauty of elephants and the brutal cost of poaching. A masterclass in how silence can speak volumes.
2. Women for Women International by Simply Thrilled
Shot by our team, this one dives into the daily realities of women in post-conflict zones. We used natural light and handheld shots to stay intimate and honest. The result? A fundraising campaign video that doesn’t just ask it demands.
3. St. Jude Children's Research Hospital - This is Why We Fight
This one packs a punch. You see children battling cancer, supported by fierce families and cutting-edge research. It’s not just about what they do it’s why they do it.
4. Likes Don’t Save Lives - UNICEF
This clever critique of "slacktivism" starts like a standard social media ad before taking a dark, powerful turn. It makes you squirm, then act. A brilliant awareness piece.
5. We’re the Superhumans - RIO Olympics 2016
Commissioned by Channel 4, this isn’t technically a nonprofit video but it deserves a seat here. Celebrating Paralympians with flair, rhythm, and soul, it redefines what strength looks like.
Why Choose Simply Thrilled To Create Engaging Charity Videos?
At Simply Thrilled, we bring years of experience working with charitable organisations to enhance their digital presence through impactful video content.
We can help you communicate the real-life stories behind your organisation. From brainstorming raw ideas to delivering polished final cuts, we handle every detail of charity video production.
Our team stays ahead of the curve by continuously monitoring trends, strategies, and techniques to ensure outstanding results.
FAQs
1. What are the best charity videos to make?
Impact stories, explainer videos, event highlights, and behind-the-scenes clips work best to drive emotion, awareness, and action.
2. How do I get ideas for a charity video?
Focus on your mission, team, or community impact. Look at trends, ask your supporters, or get inspired by other charities' videos.
3. What’s the ideal length for a charity video?
Keep social videos under 90 seconds. Longer stories for YouTube or websites can run 2–3 minutes max - always lead with a hook.
4. Do charity videos help raise funds?
Yes! Videos boost engagement and trust, making donors more likely to give when they see real stories and impact.
5. How much does a charity video cost in the UK?
DIY costs little, but professional videos range from £3,000 to £8,000+. Many agencies offer flexible rates for charities.
