Video Production Trends to Watch in 2025

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🎬⚡The internet runs on video - simply as that.

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TikTok’s got us scrolling for dayssss. YouTube’s kept us up ’til stupid o’clock. Insta’s chucking reels like confetti. And even LinkedIn’s trying to join the party. And let’s be honest - we’re all guilty of it, aren’t we?

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And 2025? Things are only getting spicier. Videos are snappier, punchier, and cheekier than your mate after two pints. AI's editing vids before your brew’s gone cold - and TikTok trends flip faster than you can say viral.

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People don't just want to watch - they want to swipe, shop, remix, and dive straight in.

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So here's our take to shake up your feed this year. Just the good stuff - before your thumb flicks us away.

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1. AI & Automation

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Don't worry - the robots aren't here to steal your job. They're just tackling the boring bits so you can stay creative. Every industry's being shaken up by automation, and video's no different. AI tools are helping us cut, edit, script, and spin out personalised videos - quicker than you can say TikTok and by the bucketload.

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• Automated Editing and Smart Tools

Editing used to be boringgg, didn't it? Endless mugs of coffee, square eyes, and hours dragging clips about. Grim.

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Now though, tools like Descript and Runway cut, line up, and even sort your colours while you’re still finishing a cuppa. Doesn’t matter if you’re using them as plug-ins or on their own - they shave off the faff whether you’re brand new or have been knocking about for years.

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Best bit? Agencies that jump on board can take on more work without frying the team - and the quality still holds up. Lovely stuff.

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• Personalised Video Content

Here’s where it gets a bit mad. AI can now knock out thousands of slightly different videos, each aimed at a different audience. A few years back, that would’ve sounded like pure witchcraft. Now? Just another Tuesday in 2025. Personalisation’s gone from a “nice idea” to one of the biggest shifts in how video’s made.

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• Scriptwriting and Voiceovers

AI's not just cutting clips - it's speaking your line too. Need captions in Spanish, Italian, or Thai? Fancy a voiceover without hunting down half a dozen actors? Sorted. With the right tools, brands can now go global without tripping over language. Let AI deal with the boring routine bits, and the team’s free to focus on the fun stuff - ideas, creativity, strategy.

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But here's the thing - AI is not the magic, but you are. AI doesn't know when a blooper’s funnier than the scripted bit. That’s where the humans come in.

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2. Short-Form Vertical Videos for Social Media

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TikTok, Instagram Reels, and YouTube Shorts - short-form vertical video is running the show. These bite-sized, 15- to 60-second clips are built for the scroll and made to be watched on your phone while you’re half-doing something else.

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Quick, addictive, and everywhere. This isn’t a fad - it’s how people watch now. Blink and you’ll miss it, but nail it and you’re in front of millions. And here’s the kicker - most of us aren’t even watching on a big screen anymore…

• Mobile-First Consumption

More than 75% of videos are now watched on a phone. No surprise there - we’re glued to them. Vertical video just fits the screen, the scroll, and the way we live. For brands, it’s a no-brainer: go vertical and you’re easier to watch, easier to share, and far more likely to get a cheeky double-tap.

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• Authenticity Over Perfection

Short-form doesn’t need polish. In fact, rough-around-the-edges feels more real - and real is what people trust. Shaky phone clips, off-the-cuff laughs, little slip-ups… that’s the stuff that keeps folk watching.

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• Viral Marketing Potential

Short-form was built to go viral. It’s quick, it’s hooky, and it tells a story before you’ve even blinked. Nail it, and you’re not just getting a few likes - you’re snowballing into millions of views while the kettle’s still boiling.

That’s why brands love it. One clever clip can do more for you than a fancy big-budget ad ever will.

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• Storytelling in Seconds

There’s no handbook for cramming an epic into a few seconds. But if you don’t grab someone in the first three? Forget it, they’ve already scrolled. Brands and agencies are learning to hook us fast - with a laugh, a shock, or a little gut-punch of emotion. And here’s the thing - short-form isn’t some passing craze. It’s a long-term shift in how we watch, swipe, and share.

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3. Rise of Live Streaming and Real-Time Content

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Live streaming isn’t just for gamers anymore. It’s become one of the biggest shifts in how we connect, popping up everywhere from live shopping sprees to webinars, gigs, and Q&As. The magic? It's live - no edits, just you and your audience.

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• Engagement Through Interactivity

People don’t just want to sit and watch anymore - they want in on the action. With live streams, viewers can chuck in questions, tap through polls, and get involved while it’s all happening. That back-and-forth makes it feel real, and that’s what builds trust - way more than a pre-record ever could.

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• Live Shopping and E-Commerce

What kicked off in Asia has properly landed here. Live shopping streams let people watch, chat, and buy - all at the same time. Viewers get the buzz of a live event with the ease of clicking “add to basket.” For brands, that’s sales and engagement rolled into one.

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• Accessibility and Reach

These days, anyone can go live. YouTube, Insta, LinkedIn, Twitch - pick your platform and you’re suddenly in front of thousands. No pricey kit, no broadcast studio, just a phone and half-decent Wi-Fi. That low barrier means bigger reach for brands, without the hefty overheads of traditional telly.

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• Behind-the-Scenes and Transparency

Live is perfect for showing what really goes on. The messy bits, the laughs between takes, the stuff you’d usually leave on the cutting room floor. That’s the gold people want to see. Audiences are crying out for honesty, and a live stream delivers it. No polish, no script - just the real deal.

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4. Interactive and Immersive Videos

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People don’t just want to watch anymore - they want to poke, swipe, and join in. That’s why interactive and immersive video’s blowing up. Being a spectator’s old news.

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• 360° & Virtual Reality (VR) Video

VR and 360° clips plonk you right in the middle of things - a house tour, a holiday, even a gig. It’s not just watching, it’s stepping into another world. Agencies playing with this aren’t making standard films, they’re building experiences.

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• Augmented Reality (AR) Integrations

You’ve seen it - Snapchat filters, TikTok effects, Insta lenses. For brands, AR’s a neat way of letting people “try before they buy,” whether it’s a sofa in their lounge or a new shade of lippy on their face. All from their phone.

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• Shoppable Videos

Then there’s click-to-shop. Watch a video, tap the screen, boom - it’s in your basket. Shopping and storytelling rolled into one. And in 2025, that’s only going to get bigger.

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5. Sustainability and Green Filmmaking

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Going green isn’t just a nice add-on anymore - it’s becoming the norm. More and more production companies are ditching waste, using renewable energy, and cutting carbon where they can. For agencies, it’s not just about saving money. It’s about showing you care. Go green or go home - audiences can sniff out greenwashing quicker than a dodgy pasty. Audiences are leaning towards brands that actually walk the walk on sustainability. Do it right and you’re not just making a film - you’re making a statement.

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6. Data-Driven Video

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And of course, it’s not all gut instinct - data’s calling the shots too. Brands want to know what’s landing, what’s flopping, and how to keep people watching.

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Click-through rates, heatmaps, even where your eyes hover on the screen - all of it feeds back into making smarter, sharper films. For agencies, it’s the sweet spot where numbers meet creativity. Use the data, flex the ideas, get better results.

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Future Outlook: What to Expect Beyond 2025

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Thing is, we’ve only scratched the surface here. AI’s going to keep levelling up, AR and VR will creep further into our lives, and shopping and storytelling will keep blurring together until you barely notice the join.

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The agencies that’ll smash it? The ones that stay curious, play with the new stuff, but don’t forget the heart of it all - telling cracking stories people actually care about. Do that, and you won’t just keep up with the changes… you’ll ride the wave.

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Conclusion

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Video is only getting bolder, brighter, harder to ignore. From AI doing the boring bits, to bite-sized vertical stories, to live streams and AR filters - the way we watch is changing by the day.

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For brands, keeping up isn’t optional anymore. Fall behind and you’re background noise. Stay ahead and you’ve got a shot at cutting through the chaos, grabbing attention, and actually connecting.

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That’s where we come in. At Simply Thrilled, creativity is the heartbeat of our video production. We make video people actually want to watch - from viral short-form to big brand stories - and we do it with craft, cheek, and a future-facing edge. Our job? Making sure agencies and brands don’t just keep up with 2025, but make a splash in it - and maybe even break the internet while we’re at it. Baby, we full o’ fresh ideas & we always shoot to thrill 🎬⚡😉. See you on the feed.

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FAQs on video production trends 2025

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1. What are the current trends for video production in 2025?

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Loads. AI-driven editing tools, short-form vertical video for mobile, live streaming that closes the gap between creators and audiences, and immersive formats like AR and VR. Oh, and don’t forget sustainability - making video without trashing the planet is becoming a proper priority for agencies and brands.

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2. Why are short-form videos a trend in 2025?

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Because short-form video is how we watch now. Mobile-first, snackable, shareable, and built for going viral. No one’s hanging around for a five-minute epic - hook us fast or we’re gone. Brands and agencies know that showing up as human (not polished robots) is what builds real engagement.

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3. How is AI revolutionizing the latest trends in video production & agencies?

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AI’s taking the boring graft out of video production - cutting, captioning, scriptwriting - and freeing up humans for the fun stuff. It also lets agencies pump out personalised videos at scale, helping brands hit the right audience without blowing the budget. Smarter, quicker, cheaper.

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4. Why will live streaming become a dominant trend in video production trends 2025?

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Because it’s real. Live streaming gives instant interaction: viewers can ask, react, join in. It feels authentic, which is gold for brands. From live shopping sessions to BTS peeks and webinars, live video is becoming a go-to tool for agencies to build trust and excitement.

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5. How do Businesses Stay On-Trend with Video Production?

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Simple - lean into the tools and formats that matter: AI, short-form, live streaming, AR/VR. And team up with video agencies who actually get it. Stay future-facing, stay creative, and keep things responsible (yes, that means greener too). That’s how you thrive in a noisy digital world.

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