How Animated Videos Can Transform Your Digital Presence
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Did you know that 83% of marketers say animated videos helped them generate more leads?

But are you using animated videos for your digital outreach?

No? Well, not to worry! We’ll help you leverage the potential of animated videos to transform your engagement numbers online.

Animated videos are perfect to use as explainer videos. They can keep your target audience engaged and interested in what you're saying.

But the majority of online businesses don’t know how to use animated videos for their business.

Here are 7 ways that you can stand out from the rest and strengthen your brand presence.

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The Business Impact of Animated Videos Explained

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Do you want to add a creative flair to your video marketing strategy? That’s where animated videos have got you covered.

From highlighting key points about the company or your offering, animated videos can keep your viewers entertained while delivering your message with impact and maximum oomph! If you want to maximise your company profits, you now know which arsenal to use.

Here’s how you can use them for your business, irrespective of the size and niche.

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Tutorial videos

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33% of an average internet user’s time is spent watching online video content.

This means that your audience is already watching content online.

Which poses the real question: are they watching your content or your competitors’?

With more and more chaos on the internet and social media platforms, it’s getting difficult for brands to hook their audience for a longer duration.

By using animated tutorial videos, you can engage potential customers, as it provides an excellent way of presenting essential information in an attention-grabbing manner.

Animated videos can effectively show how a product works, including internal processes that are otherwise hard to see.

They help people understand complex ideas more easily.

Tip: You can also create animated tutorial videos for employee training using a mix of screenshots, screencasts, and animations.

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White board animation

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Animated videos do more than just engage your viewers—they can improve conversions also.

How, you ask?

You can use whiteboard animation videos that can offer you the creative freedom to mold and adapt your video content to fit your needs.

Video scribing or whiteboard animation can deliver your message in simple, creative strokes that work wonders.

You can present your brand’s complex information in easy illustrations, allowing the customer to dive deeper into the details.

Once they reach that stage, you can increase your chances of conversion. Sounds like a win-win, doesn't it?

If you add an animated video on your landing page, you can increase the conversion rate by 80%.

Staggering numbers, aren't they?

Animated videos can inspire customers to take a desired action that can help you achieve your business goals.

From generating quality leads for your services or getting sales on your new products, you can use whiteboard animated video in an organic or ad format to drive desired results.

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Video infographics

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Infographics—such as data, facts, and figures—are an engaging way to intrigue viewers through animated videos.

It can generate more social shares and attract people to your website.

Once you start attracting and retaining more viewers with animated videos on your pages, search engines will take notice.

This will help improve your search engine result page rankings, driving more organic traffic to your website.

How do we know that?

Google's algorithm rewards websites with a strong user experience—and, as we all know, Google holds 91.62% of the market share.

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Explainer videos

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Maybe you have an innovative product or you offer standout services in your niche, but how will you explain your USP to your target audience?

What if they don’t understand the worth of your product or service? Or they don’t know how to leverage your offer in their life?

That’s where a well-crafted animated explainer video can do wonders for you and yield the results you want to see!

Publishing the right animation can turn a potential customer’s head towards your business and allure them to buy what you have for sale.

Animation helps people understand products faster and more effectively than photos or text alone. It simplifies complex ideas, which will save you time and improve the overall customer experience.

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Storytelling videos

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Do you know one of the ancient arts of building trust and relatability?

Storytelling.

And with an animated video, you can tell a story with impact and emotion!

You can easily create an animated storytelling video that helps viewers visualise themselves in a similar situation, making the content relatable and more engaging.

Then you can pitch your product or service that helped the hero of the story achieve a desired or better result.

Animated videos are a proven way to make complex processes easier and more interesting for your audience.

Simple, right?

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Product demo

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People often confuse explainer videos with product demos.

Don’t be fooled; there is a difference!

A product demo explains about the product, keeping it at the centre stage, whereas explainer videos tell the story of the product.

Both can be effective in an animated format.

Product demos are effective for the audience who are convinced to use your product and are interested to know about the practical usage of your product.

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Health and safety videos

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The Occupational Safety and Health Administration released 12 educational animated videos for health safety for construction workers.

What do they include?

They highlight the near-miss scenario, incident/accident scenario, equipment safety operating procedures, safety induction, engineering process, 3D walkthrough in the industry, e-learning, etc.

You can also use this approach if your niche demands it.

These 7 ways to use animated videos can improve your video marketing approach.

But to get great results, you need professionally crafted animated videos. That’s where you can trust Simply Thrilled.

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Animation Videos From Simply Thrilled

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At Simply Thrilled, we have decades of experience working in the animation field.

Our team at Simple Thrilled breaks down complex ideas and enhances visual appeal through animation.

From animated explainers to motion graphics, character animation to product demos, we know how to deliver pitch-perfect results; you can rely on us to deliver above and beyond your initial standards!

We invest our heart and soul in every animation video project we handle. Our solid portfolio speaks volumes for the work we have done in the industry.

So, let’s discuss your requirements and get started with the work!

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