AI video production is changing how organisations create, adapt and distribute video. Marketing teams are under pressure to produce more content than ever. Websites need video. Social media needs video. Advertising campaigns need video. And each platform often needs different lengths, formats and versions.

Producing all of that content using traditional workflows alone can become slow and expensive. This is where AI video production begins to help. As part of our wider video production services, AI-assisted production sits at the cutting edge of what we offer.

Artificial intelligence tools can assist with editing, transcription, captions, visual effects and content variations. They do not replace storytelling… but they can make production faster and more flexible.
When used thoughtfully, AI becomes another creative tool in the filmmaking process.

Why video works for this situation

Video remains one of the most effective ways to communicate ideas. Behavioural psychology suggests which audiences process visual information quickly and remember stories more easily than written explanations.

AI video production helps organisations scale this communication while maintaining clarity.

  • Automation which speeds up editing workflows. AI tools pair especially well with our motion graphics production workflow, where rapid iteration on assets saves significant time.
  • Caption generation which improves accessibility
  • Visual effects tools which expand creative options
  • Content adaptation which creates versions for multiple platforms

Why Marketing Teams Are Turning to AI Video Production

Types of AI-Assisted Video We Produce

How Simply Thrilled approaches this

Simply Thrilled is a very experienced video production company which has produced more than 500 videos for over 100 clients.
When using AI Video production tools, the focus remains on storytelling first. Technology should support creativity rather than dominate it.

Why choose Simply Thrilled?

Simply Thrilled is a very experienced video production company which has produced more than 500 videos for over 100 clients.
When using AI Video production tools, the focus remains on storytelling first. Technology should support creativity rather than dominate it.
See how we put this into practice through our video content creation  work for brands across the UK.

Our latest AI video production work

play button icon
play button icon
play button icon
", "type": "video" } ], "group": "" }
play button icon
", "type": "video" } ], "group": "" }

FAQs

Does AI replace video production teams?

Not really. AI can assist certain tasks, but creative storytelling and filmmaking decisions still require human judgement.

Can AI speed up video production?

Yes. Tools can automate captions, help with editing workflows and create variations for different platforms.

Where can AI-assisted videos be used?

They can appear on websites, advertising campaigns, social media platforms and internal communications.