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If you have to explain it three times, you need a film.
Some ideas are brilliant. They are also complicated.
New technology. New platforms. New services. New ways of doing things.
Which means the first hurdle is not convincing people. It is helping them understand.
Explainer video production exists for exactly this moment.
When done properly, an explainer film turns confusion into clarity.
The irony is painful. Explainer videos which explain very little.
Too many scripts attempt to cram every detail into two minutes.
Too many animations prioritise style over meaning.
Too many presenters talk like instruction manuals.
The usual problems look like this:
We begin with the audience.
What do they already understand. What assumptions are they bringing. What part of the idea feels unfamiliar.
From there we build a narrative which walks them through the concept step by step.
Why choose Simply Thrilled?
We are multi platinum award winning. But what matters most in explainers is clarity.
Over 53 million views online. 900 thousand plus likes. 80 thousand comments. More than 2,000 television broadcasts.
More than 500 films delivered for over 100 clients across sectors including technology, healthcare, finance and education.
We combine storytelling craft with strategic thinking.
Which means films people understand the first time they watch them.
Both formats work well. The choice depends on the subject matter and audience.
Most effective explainers sit between 60 and 120 seconds.
Yes. They are often used to introduce complex services during sales conversations.
