A time existed when business and corporate videos were considered as a luxury tool in a company’s marketing strategy due to their expensive nature. Nowadays, video is acknowledged as a crucial part of a marketing plan, no matter the size of your business. Corporate video production allows you to establish your brand image in the minds of the viewers.
Some misconceptions that still linger about videos include:
Videos Cost too much
l They are overly complex to produce
l Might not produce the required value
l Difficult to get spot on
This article addresses these misconceptions and helps you understand the benefits of corporate video production for your business.
If you own a business in the United Kingdom, you will know the value of corporate video production in Nottingham, London, and other such states. Corporate video production is a smart choice if you want to grow your business. In fact, the majority of consumers prefer to watch a video about a product or service than read about it. You don’t want to lose existing or potential clients because you chose not to invest in corporate video production as a tool in your marketing strategy.
Let’s discuss some amazing benefits that corporate video production offers your business:
1. Attracts More Traffic
Videos are responsible for over 60% of all internet traffic; this means if you are not using corporate video production, you are losing out on a huge number of potential clients. If your website has a video on it, it is 75% more likely to get traffic, and more traffic means more money. It will also get shared more on various social media. A video is seven times more likely to get shared than an image or link on Facebook and similar social media platforms.
2. It Will Rank Better on Search Engines
Search engine rankings prioritize websites with videos, and that means you get better SEO rankings if you use corporate video production than companies that don’t. A video on your website makes sure your target audience can find you.
3. Caters to the Mobile Audience
The majority of traffic on the internet is from users on smartphone or tablet devices. The number of videos watched on mobile devices also keeps increasing each year. Utilizing corporate video production, you can cater to this massive number of potential customers.
4. It Gives a Chance for Strong Call to Action
A video can send a clear message and powerful emotions that can boost the chances of your viewer following a call to action. Corporate video production is a very effective tool when it comes to motivational marketing.
5. It Has Good Return on Investment
Your company’s budget is valuable, and its allocation is an important task. Some things are worth allocating your office budget to, and corporate video production is one of those. Videos deliver on your investment, and many businesses will tell you that. Corporate video production allows for a good return on ROI.
We hope this article helps you make an informed decision on whether you need a corporate video production team and their benefits.