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Product launch video production has become a key part of modern marketing. Launching something new is exciting… but it is also risky. Even brilliant products can disappear quietly if people never understand them.
Most audiences meet a new product for the first time online. They might see it in a social feed, on a landing page or through a paid media campaign.
And in those first few seconds they make a decision. Is this interesting? Is it relevant? Is it worth my attention?
This is where strong product launch video production makes a difference. A well-made launch film can introduce a product clearly, show it in action and help people understand why it matters.
Instead of paragraphs of explanation, viewers see the product, the people behind it and the story around it.
This page is about the moment itself , the campaign built around a specific announcement. For the video work a product needs on an ongoing basis afterward, see our product video production service instead.
Video works particularly well during product launches because it combines clarity and emotion.
Behavioural science suggests which people respond strongly to visual demonstrations. Seeing something in action helps the brain understand it faster.
Product launch video production often works because it combines several useful ingredients:
Where the launch is happening at a live event or trade show rather than only online, that overlaps with our event promotion video production work.
Simply Thrilled is a very experienced video production company which works with organisations across many industries. As a Video Production Agency, the focus is always clarity.
The audience should understand the product, service or story within the first few moments of watching.
Why choose Simply Thrilled?
Every product launch video starts with the same question: what makes someone stop and pay attention to something they've never seen before? Simply Thrilled has spent years answering that for brands launching everything from apps to physical products.
Simply Thrilled is a very experienced video production company trusted by organisations across industries. The team has produced more than 500 videos for over 100 clients, generating over 59 million online views, more than 1 million likes and around 80 thousand comments, with work appearing in over 2 thousand television broadcasts. Clients include organisations such as the BBC, NatWest, the NHS, Boots, Bose and Universal Music. Rather than chasing production tricks or trends, the approach centres on making a launch impossible to scroll past.
Many launch videos sit between 30 seconds and 2 minutes depending on where they are used. Shorter edits often work well for social media while longer versions can sit on websites or YouTube.
Yes. Many organisations create launch films which are then adapted into shorter edits for social media advertising and paid marketing campaigns.
Launch videos are commonly used across websites, landing pages, social media, YouTube and event presentations.
Launching a product is about more than announcing something new.
It is about helping people understand why the product exists and how it fits into their lives.
product launch video production helps bring that story to life.
A thoughtful launch film can introduce an idea, demonstrate a product and spark curiosity in a matter of seconds.
And when audiences understand something quickly… they are far more likely to remember it. For a crowdfunding launch specifically, the same instinct sits behind our Kickstarter video production work introducing an idea to total strangers fast enough that they choose to back it.
