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LinkedIn became a media platform.
LinkedIn is different from most social platforms.
People open it in a professional mindset. They are thinking about careers, ideas, partnerships and opportunities. That means video content which explains, educates or inspires often performs particularly well.
Instead of interrupting entertainment, LinkedIn videos contribute to conversations around work, innovation and industry insight.
LinkedIn used to be a fairly quiet place.
People updated their job titles, wrote the occasional post and scrolled through professional announcements. Then video arrived and the platform began to change.
Today LinkedIn behaves much more like a media channel. Executives share ideas, organisations publish stories and brands communicate directly with professional audiences. Video sits right in the middle of that shift.
For many organisations LinkedIn video marketing has become one of the most effective ways to communicate with decision-makers, partners and potential customers.
LinkedIn video marketing is widely used across B2B marketing, recruitment and organisational storytelling.
Many organisations use LinkedIn video to communicate ideas, demonstrate expertise and build trust with professional audiences , often supported by UGC-style content to increase authenticity.
Content produced for LinkedIn often repurposes well on YouTube too particularly thought leadership interviews and case study films that continue attracting views long after the original post.
Common uses include:
LinkedIn videos perform best when they deliver value quickly and clearly.
Viewers are often scanning their feeds between meetings or during short breaks, so the message needs to be easy to understand within seconds.
Strong LinkedIn videos usually include:
At Simply Thrilled we approach LinkedIn video marketing by focusing on clarity and storytelling.
The goal is not simply to produce video content, but to communicate ideas in a way which resonates with professional audiences.
Simply Thrilled has created more than 500 films for over 100 organisations across sectors including healthcare, charities, education and commercial brands.
Our work has generated more than 53 million views online along with over 900 thousand likes and more than 80 thousand comments.
These results reflect the value of storytelling which audiences find useful and engaging.
By combining creative thinking with an understanding of social platforms, we help organisations create LinkedIn videos which communicate ideas clearly and effectively ,supported by our social media video production expertise.
Many LinkedIn videos perform well between 30 seconds and two minutes depending on the message.
Yes. Many viewers watch videos without sound while browsing their feed.
No. Organisations of all sizes use LinkedIn video to share ideas and communicate with professional audiences.
Look for a LinkedIn video agency that understands both video production and the LinkedIn platform specifically. Generic video agencies can shoot and edit, but a specialist LinkedIn video production company will know what formats perform, how to pace content for a professional audience, and how to align video with your broader B2B marketing goals. Check their portfolio for B2B work, ask about their strategy process, and make sure they offer clear pricing and timelines. Simply Thrilled is a LinkedIn video agency that ticks all of those boxes — and we've helped businesses of all sizes show up on LinkedIn with confidence.
