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LinkedIn became a media platform.
LinkedIn used to be a fairly quiet place.
People updated their job titles, wrote the occasional post and scrolled through professional announcements. Then video arrived and the platform began to change.
Today LinkedIn behaves much more like a media channel. Executives share ideas, organisations publish stories and brands communicate directly with professional audiences. Video sits right in the middle of that shift.
For many organisations LinkedIn video marketing has become one of the most effective ways to communicate with decision-makers, partners and potential customers.
LinkedIn is different from most social platforms.
People open it in a professional mindset. They are thinking about careers, ideas, partnerships and opportunities. That means video content which explains, educates or inspires often performs particularly well.
Instead of interrupting entertainment, LinkedIn videos contribute to conversations around work, innovation and industry insight.
LinkedIn video marketing is widely used across B2B marketing, recruitment and organisational storytelling.
Many organisations use LinkedIn video to communicate ideas, demonstrate expertise and build trust with professional audiences.
Common uses include:
LinkedIn videos perform best when they deliver value quickly and clearly.
Viewers are often scanning their feeds between meetings or during short breaks, so the message needs to be easy to understand within seconds.
Strong LinkedIn videos usually include:
At Simply Thrilled we approach LinkedIn video marketing by focusing on clarity and storytelling.
The goal is not simply to produce video content, but to communicate ideas in a way which resonates with professional audiences.
Simply Thrilled has created more than 500 films for over 100 organisations across sectors including healthcare, charities, education and commercial brands.
Our work has generated more than 53 million views online along with over 900 thousand likes and more than 80 thousand comments.
These results reflect the value of storytelling which audiences find useful and engaging.
By combining creative thinking with an understanding of social platforms, we help organisations create LinkedIn videos which communicate ideas clearly and effectively.
Many LinkedIn videos perform well between 30 seconds and two minutes depending on the message.
Yes. Many viewers watch videos without sound while browsing their feed.
No. Organisations of all sizes use LinkedIn video to share ideas and communicate with professional audiences.
LinkedIn audiences often value clarity and insight.
Videos which explain a concept, share experience or provide a useful perspective often perform particularly well. When viewers feel they have learned something or gained a useful idea, they are far more likely to engage or share the content.
For organisations this means LinkedIn video marketing is not only about visibility. It is also about building credibility and trust.
