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Email marketing video production is becoming increasingly useful for organisations which want their email campaigns to stand out. Most people receive dozens of marketing emails every week. Many are ignored, skimmed or deleted within seconds.
Even when someone opens an email, the challenge is far from over. The reader may only glance at the message before moving on to the next thing.
Which means marketers face a simple problem… how do you capture attention quickly inside a crowded inbox?
This is where email marketing video production can help. A short video placed within an email campaign can explain an idea, introduce a product or share a story in a matter of seconds.
Instead of reading several paragraphs, the viewer presses play and immediately understands the message.
Video reduces effort for the viewer. Watching is often easier than reading.
Behavioural psychology suggests which people respond strongly to moving images, faces and stories. When these appear inside an email, they create a natural point of interest.
Email is rarely the only place this footage ends up. The same video often gets repurposed for social media video production or the paid campaigns behind a product launch, so one shoot can support several parts of a campaign at once.
email marketing video production often improves engagement because it combines several powerful elements:
Simply Thrilled is a very experienced video production company which works with organisations across many industries. As a B2B Video Production Agency, the focus is always clarity.
The audience should understand the product, service or story within the first few moments of watching.
The same process underpins our wider product video production work email just decides where the finished film gets sent first.
Why choose Simply Thrilled?
Every email marketing video starts with the same question: what makes someone press play instead of hitting delete? Simply Thrilled has spent years answering that for brands sending everything from product launches to newsletters.
Simply Thrilled is a very experienced video production company trusted by organisations across industries. The team has produced more than 500 videos for over 100 clients, generating over 59 million online views, more than 1 million likes and around 80 thousand comments, with work appearing in over 2 thousand television broadcasts. Clients include organisations such as the BBC, NatWest, the NHS, Boots, Bose and Universal Music. Rather than chasing production tricks or trends, the approach centres on video that gets watched instead of deleted.
Keep it under 60 seconds. Inbox attention is even shorter than web attention, and the video usually links out to a landing page where a longer story can continue if the viewer is interested.
Yes, significantly. Forrester's analysis of 10 million marketing emails found click-through rates rose 200 to 300% when video was included, and GetResponse found video emails saw roughly 26% fewer unsubscribes. The gain comes mainly from the thumbnail and play button, not the embed itself .
As a static thumbnail image near the top of the email, with a play button overlay, linking out to a hosted video on a landing page or YouTube. Most email clients, including Outlook and Gmail, don't reliably play embedded or autoplaying video, so this approach is what actually gets clicks across every inbox rather than just some.
Brand awareness is not built overnight.
It grows gradually as audiences encounter a brand again and again.
Video helps accelerate that process by introducing the brand in a memorable way. It's the same principle behind a strong video advertising campaign.
A thoughtful film can capture attention, spark curiosity and help people understand what an organisation stands for.
And when people remember a story… they often remember the brand behind it too.
