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Most brands do not need another advert every Tuesday.They need interesting stuff to say between the big campaigns. Customer stories. Expert opinions. Useful explainers. A founder with an actual point of view. A look behind the curtain. Short social films which make the brand feel alive!That is where a good branded content agency earns its keep. At Simply Thrilled, we make branded content which gives people a reason to pay attention before you ask them to buy anything. Some of it is polished. Some of it is scrappy on purpose. All of it should feel useful / interesting / human & unmistakably yours.
Branded content is video made by, with or for a brand which gives the audience something worth watching in its own right.
That can mean a customer case study which proves the product works. A founder answering the questions everyone keeps asking. An interview with someone genuinely clever. A behind-the-scenes film which shows the people & graft behind the finished thing. Or a run of UGC-style videos which make a product feel less like an advert & more like something you might actually use.
The important bit is this... branded content is broader than a flagship brand film, & it does not have to become a mini-series with characters, cliffhangers & somebody pretending to be the office postman. That lives more naturally in branded entertainment.
Branded content is the useful, repeatable middle of the video world. The stuff which keeps a brand visible, credible & interesting all year round.
People rarely go from “never heard of you” to “take my money” in 1 heroic leap. They notice you. Then they notice you again. Then something answers a question / proves a point / makes them smile / shows somebody like them getting a result.
That repeated exposure matters. Familiar brands are easier to recognise, useful information reduces uncertainty, & real customer or employee voices provide social proof. None of which requires shouting “BUY NOW” into the camera like a market trader with a ring light.
Good branded content can help you:
We dig into your goals, audience, tone, brand guidelines (if you’ve got ‘em), and market position. We look at what’s trending, what’s tired, and where the opportunity is at.
We pitch concepts which could genuinely stand alone as entertainment. Then we find smart ways to embed your brand naturally… into the narrative, the world, the characters.
Step 3
We write treatments, pilot scripts, and character bios. You’ll get a clear idea of how the tone plays out, how long it’ll be, and what your brand’s role is in each episode or piece.
Filming days vary from one-day shoots to multi-week productions. Our crews are lean, smart and highly experienced in everything from comedy to drama to doc-style realism.
Editing, motion graphics, music, VFX, subtitling, grading – we finish everything to a high-spec shine. Then prep it for wherever it’s going: YouTube, socials, OTT, paid, broadcast.
Want help launching it? We can assist with scheduling, platform strategy, influencer integrations and even media buying support.
brands we’ve worked with
We’ve made promotional videos for everyone from solo entrepreneurs to major global brands. A few names you might recognise:
And plenty more where they came from.
This kind of content is built for:
We’ll deliver it in all formats – square, vertical, horizontal, subtitled, shortform, longform, trailers, behind-the-scenes and more.
Got a hankering for branded and influence content? Get in touch pronto!
There is no sacred format. The right one depends on who you are trying to reach & what they need from you.
Why Simply Thrilled?
We have made 500+ videos for 100+ clients, with work generating 53 million+ views / 900k+ likes / 80k+ comments & more than 2,000 telly broadcasts.
Clients include the BBC / NHS / NatWest / Boots / Bose / Universal Music & plenty of organisations which are less famous but every bit as interesting.
We are strategic without becoming spreadsheet people. Creative without disappearing up our own viewfinder. & experienced enough to know when the simplest idea is the best one.
You can come to us with a finished brief, a vague problem or the immortal marketing sentence “we know we need more video”. We will help turn it into something usable.
We are big believers in squeezing the useful bits out of a production day. Politely. No industrial machinery involved.
A single day might give you 1 customer story, 3 expert interviews, 8 short social edits, a behind-the-scenes film, vertical cutdowns & a bank of clips your team can keep using. The exact mix depends on the brief, but the principle stays the same... make the shoot work harder.
That is especially useful for teams which know they need more video but do not particularly fancy organising 14 separate productions every quarter.
We start with the audience, not the camera.
Who are you trying to reach? What do they already know? What keeps coming up in sales calls? Which questions are customers asking? What stories are hiding inside the business already?
From there we build a sensible plan around a few repeatable themes. Then we decide which formats suit each idea, what can be captured together & where every film will live.
Our process usually looks something like this:
Goals / audience / channels / useful themes
Formats & concepts which fit the brand rather than whatever happens to be trendy this week
Contributors / questions / scripts where needed / locations / logistics
Editing / animation / captions / grading / sound / versions for different platforms
Experienced crews, cinema-grade kit & a relaxed set where normal humans can still behave like normal humans
Where useful, we use audience intelligence / social listening / data & our ViralPixel® approach to sharpen what comes next
Branded content should travel.
We can create horizontal / vertical / square / long / short / subtitled versions depending on where the films are going. Your website might need the fuller customer story. LinkedIn gets the sharp 45-second insight. Paid media gets a tighter hook. Sales gets the proof point which answers the objection before the meeting.
For creator-led / UGC campaigns or ongoing content engines, we can also connect production with our sister agency, Machine of Influence. Useful when the job is not just “make a film”, but keep the thing moving month after month.
Branded content is the broader bucket - case studies / interviews / explainers / founder films / BTS / UGC / educational & social video. Branded entertainment is entertainment-first: comedy / micro drama / mini-series / mockumentaries / formats people might watch even if there were no obvious marketing job attached.
Yep. We can build repeatable formats, batch filming into content days & create multiple edits from each shoot. If you need creator-led content or a bigger ongoing engine, Machine of Influence can plug into that too.
For sure. Case studies / UGC / founder clips / explainers & shorter social edits can all support paid campaigns. We can plan different hooks / lengths / formats so you are not trying to make 1 lonely edit do absolutely everything.
It depends on how much you are making / where we are filming / how many contributors are involved / how polished the production needs to be. We can quote for a single piece, a batch shoot or an ongoing programme.
