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Amazon is now a video marketplace.
When people shop online they cannot pick up a product, turn it over or try it out.
So they do the next best thing - they watch it.
Amazon product videos have become one of the most powerful tools for helping customers understand what they are buying. A short video can demonstrate how something works, show the scale of a product or explain features which might be difficult to describe with text alone.
For brands selling on Amazon, video is no longer a luxury. It is often the difference between someone scrolling past a listing and someone clicking “Add to Basket.”
Amazon shoppers are usually already close to making a purchase decision.
They are comparing options, reading reviews and looking closely at product pages. A clear video can remove uncertainty and help people feel confident about what they are buying.
When customers can quickly understand how a product works and what problem it solves, they are far more likely to complete the purchase.
Amazon videos can appear in several places across a product listing.
They may sit within the product gallery alongside images, within enhanced brand content or inside Amazon storefront pages. In each case the goal is the same - help the viewer understand the product quickly and clearly.
Common types of Amazon product videos include:
Amazon product videos succeed when they are simple, clear and focused on the customer’s needs.
The viewer is usually asking practical questions - what does this do, how big is it, how does it work and why should I choose it?
Strong Amazon videos usually include:
At Simply Thrilled we approach Amazon product videos with one clear goal - make the product easy to understand.
Our process focuses on capturing the product clearly while showing how it fits into real situations. Sometimes that means clean studio filming. Sometimes it means lifestyle scenes where the product is used naturally.
Simply Thrilled has produced more than 500 films for over 100 organisations across sectors including healthcare, charities, education and commercial brands.
Those films have generated more than 53 million views online along with over 900 thousand likes and more than 80 thousand comments.
While many of those projects involve storytelling and campaigns, the same principle applies to product videos - clarity and visual communication help audiences understand quickly.
Many Amazon product videos perform best between 20 and 60 seconds depending on the product.
Some videos use voiceover while others rely on captions and demonstrations. The best approach depends on the product.
Clear product videos often help customers understand what they are buying which can increase conversion rates.
One of the biggest challenges in e‑commerce is helping people visualise a product they cannot physically touch.
Video solves that problem by showing scale, movement and real use. A viewer can instantly understand how something works or how it might fit into their daily life.
For brands selling online this clarity can make a significant difference. When customers understand a product quickly they are far more comfortable completing a purchase.
